Jasmyne Reynolds



When we were given the assignment of writing a story about something surrounding our community, the first thing that came to my mind was Howdy Homemade, an ice cream shop that recently opened here in Salt Lake City. Howdy is unique because of its business model of hiring mostly individuals with special needs. The energy and the power held inside of that little shop is magnetic, and it is something I wanted to share with others.

Screen Shot 2017-11-30 at 2.04.17 PMMy goal for the story was to really highlight what Howdy is, and how the business model works. I had the pleasure of speaking with several employees, two managers, and members of the family who opened the store locally. Each of them shared with me what Howdy means to them, and why individuals with special needs are “heros” in the workplace. Spending time at the shop, speaking with customers, employees, and trying one too many samples of their delicious ice cream, I slowly began to take in the meaning of the business model.

Sifting through all of the information I gathered, I decided I wanted to tell the story through a personal, progressive form. I structured the story in order of the beginning, middle, and end of the shop-opening process, telling it from each source’s point of view. In doing this I learned that oftentimes what we need to write about to tell the story properly, doesn’t always reveal itself in the very beginning. Through this process I learned to be patient with my writing, my narrative, and what is happening in front of me.


Currently, I am a strategic communication major and a junior at the University of Utah. I am working on accumulating work experience in the fields of advertising, design, public relations and marketing.