Story and gallery by LAUREN HINKLEY
Nutritious eateries and shops seem to be on every corner in Salt Lake City, an indication that the community is becoming more health-conscious by the minute.
One of the most powerful trends of this healthy-dining movement is cold-pressed juice bars.
This form of juicing involves a hydraulic press that extracts juices from fruits and vegetables. Consumers often choose these products based on their desired mental or physical health benefits. These benefits can be determined by the ingredients included in each individual batch.
In Salt Lake City, juiceries including Vive Juicery, Just Organic Juice, and Seasons Juice Bar and Cafe are among some of the companies that are leading Utah toward better health with their nutrient-dense cold-pressed beverages.
Upon entering Vive Juicery, located at 1597 S. 1100 East, customers are greeted and welcomed into a cozy, chic atmosphere. With couch seating, ambient music, and a fun and friendly counter staff, this store is an inviting space for anyone and everyone looking to explore and be educated on the health benefits of cold-pressed juice. This is the exact vibe Brittany Shimmin, founder and CEO, had in mind when she created Vive Juicery in 2013.
“We’ve really tailored the experience to be inclusive of everyone,” Shimmin says.
Shimmin appreciates the wide variety of clientele she sees engaging with and supporting Vive’s brand and product. Even those who are just entering the world of nutrition and healthy living can find Vive to be the perfect place to start.
Sitting conveniently between two major college campuses of Salt Lake City, the juicery has become a hot spot for students of The University of Utah and Westminster College.
Many students are now turning to cold-pressed juices during the stresses of midterms and finals week. “Hearing what drinking juice has done for them opposed to a Red Bull has been really cool,” says Shimmin, reflecting on this new trend.
At the forefront of the local juice scene, Vive contributes even more to the community than just its state-of-the-art products. By sourcing its produce from local farms and gardens whenever possible, Vive is making a positive impact on the economy and sustainability of Utah.
Shimmin and the Vive team are passionate about forming relationships with the farmers who grow their ingredients. “When you can talk to the person that grew your food, you in turn will end up appreciating it more,” she says.
Just a few blocks away at 2030 S. 900 East sits another local juice bar, Just Organic Juice, the creation of cancer survivor, Lisa Graham.
When Graham was diagnosed with breast cancer at the age of 27, she opted out of chemotherapy and turned to nutrition to help nurture her back to health. After implementing juice into her diet, she recalls immediately seeing the benefits. She has been cancer free ever since.
Graham stated that the impacts cold-pressed juice had on her own health inspired her to start Just Organic Juice where she could show the rest of the community just how beneficial juicing can be.
“We see a lot of customers with cancer and other diseases,” Graham says. She also mentions that she has noticed a growing awareness in the importance of nutrition across the medical field.
Graham says she believes this new importance doctors are placing on nutrition has contributed to the growing popularity in her business. “More doctors are advising patients to change their diets,” she says.
With juiceries popping up all across Salt Lake City, Just Organic Juice continues to stand out from the rest by serving products that contain only 100 percent organic ingredients.
The most popular juice on the menu at Just Organic Juice is the “Giving Green.” “I could go on and on,” Graham admits as she raves about the product’s health benefits. “You couldn’t even eat that many vitamins and nutrients in a day.”
Another up-and-coming juice spot is Seasons Juice Bar. Seasons is located in Midvale at 7630 Union Park Ave. and is proudly owned and run by juice enthusiast Bobby Movarid.
When Movarid moved from Santa Monica, California, to Salt Lake City, he was driven to show Utah what cutting-edge high-quality health food and beverage really is.
Movarid says he saw what was missing around town and knew he would be the one to introduce truly good cold-pressed juices and acai to the community. That’s when he started Seasons Juice Bar and Cafe.
Movarid has used his entrepreneurial mind to curate a delicious and nutritious menu of cold-pressed juices. He says he is eager to encourage new customers to sample them.
The “Black Lemonade” remains one of the most popular juices at Seasons. This pitch-black beverage is a little intimidating at first glance but has a pleasant flavor of lemon and agave. The key ingredient is activated charcoal, a detoxifying ingredient, which is explained in the company’s juice guides and pamphlets.
Movarid has put care and attention into every aspect of the Seasons experience, from the biodegradable utensils to the complimentary water. “Our water is alkalized and purified using reverse osmosis,” he explains.
Seasons in the product of Movarid’s extensive hard work. “You gotta hustle!” he exclaims.
While the juicing scene is already flourishing, there’s no doubt it’s still growing every day. Brittany Shimmin, Lisa Graham, and Bobby Movarid are among some of the pioneers of a movement toward a healthier Utah. Through their craft, they are inspiring the community of Salt Lake City to prioritize wellness, one juice at a time.