Annual shows have new home but its departure from Utah may have less impact than you think.
Story by LUKE FORTUNE
A tourist staple and economic driver for 20 years, the renowned Outdoor Retailer shows, which brought the outdoor industry’s blue-chip businesses and top athletes to the Wasatch Front, no longer calls Utah home.
In 2017, the shows’ organizers, citing opposition to reducing Bears Ears National Monument and other land management policies by federal and state officials, announced their decision to leave Utah for Colorado.
“We chose Denver because of Colorado’s long-term commitment to protecting and nurturing public lands,” Marisa Nicholson, director of the Outdoor Retailer trade show, said.
While the departure has left a black mark on the Beehive State outdoor recreation industry and image, how much of a hole it will leave in Utah’s economy is unclear. Nate Furman, a University of Utah professor in the parks, recreation and tourism department, said it’s more of a lost opportunity that will affect Salt Lake City in the short term.
“In the long term, I don’t think that it will have major effects, as the gravity of national politics will drown out any effects of whether or not the show is held on the western margin of the Rocky Mountains or the eastern margin,” Furman said.
The Outdoor Retailer shows have drawn tens of thousands of tourists and athletes from around the world who come for the latest in outdoor equipment and to sample the state’s recreational offerings.
The trade shows pulled out of Utah in protest after the Trump administration and Utah politicians chose to shrink two controversial national monuments. Along with the proposed reduction of Bears Ears by 85 percent, Grand Staircase-Escalante National Monument is slated to be cut in half. As a proponent of public lands, the trade shows’ leadership took a stand in protest, as did many companies that attend the convention.
Outdoor industry stalwarts, including California-based retailers Patagonia and The North Face, met with Utah Gov. Gary Herbert after President Trump’s the decision to reduce Bears Ears and Grand Staircase-Escalante National Monument. The companies ultimately decided that moving the show from its longtime home of Utah would be the best choice for their industry as a whole.
“I say enough is enough,” Yvon Chouinard, Patagonia’s founder, said in a statement. “If Governor Herbert doesn’t need us, we can find a more welcoming home. Governor Herbert should direct his Attorney General to halt their plans to sue and support the historic Bears Ears National Monument.”
Over the past 20 years, Outdoor Retailer has brought 40,000 visitors annually to Utah during their twice-yearly shows, which run for three days at a time. Additionally, the shows have brought $45 million in consumer spending.
While these numbers may seem large, the loss hardly puts a dent into Utah’s roughly $13 billion tourism economy. The outdoor recreation industry brings in $12.3 billion in consumer spending a year as well as $737 million in state and local tax revenue, according to the Outdoor Industry Association. While Utah as a whole will most likely see little impact, local businesses may see mixed outcomes, depending on their size.
Smaller companies may have a harder time as they relied on the increased sales the shows brought, but shouldn’t be hit too hard, said Sunn Kim, the retail store manager at local Utah company Backcountry.com.
With annual revenue of $634.54 million, Backcountry.com makes most of its sales online, allowing it to weather the shows’ departure with little impact on its bottom line. The company has a small retail shop that may be affected by the departure.
“I believe the departure of [Outdoor Retailer] will have a more immediate impact on Utah’s outdoor industry and economy,” Kim said. “I believe that smaller businesses focused on tourism will suffer, but this impact will only be temporary.”