Sugarhouse slam poets: breaking stereotypes and dropping mics

Story and gallery by SAMANTHA SHAW

Watchtower Cafe sits tucked between a tattoo shop and an art supply store on State Street in Salt Lake City. On the second Thursday of every month, slam poets from all over the city gather to share their art at Sugar Slam.

Slam poetry in its official form has been around since the 1980s and individuals craft poems for the purpose of being performed. Dorothy McGinnis, 19, defined slam poetry as “poetry, but for the masses.” She also described the art as removing poetry from the academic space.

McGinnis was first introduced to the idea of slam poetry by a junior high school English teacher in Salt Lake City who showed her YouTube videos of performances. At age 13, she began going to open mic nights.

In high school, her theater teacher was a nationally acclaimed poet and encouraged her to go to slams and expand her horizons. It was then that she performed her first slam poem and she’s been slamming ever since. McGinnis now serves her community as president of the Wasatch Wordsmiths, the nonprofit organization that holds the monthly Sugar Slam.

In October, McGinnis returned from representing the Sugarhouse neighborhood at the 2017 Individual World Poetry Slam (IWPS) in Washington, where she performed her favorite poem, “Pompeii (In Which I am Mt. Vesuvius).”

In comparing the national slam poetry scene to the one in Salt Lake City, McGinnis said, “We’re very very white.” Although the diversity of the community is something poets love about slam poetry, the demographics of Utah are not in their favor. However, McGinnis went to the IWPS Nationals on an all-woman team, which is rare on a national scale and a first-time occurrence in Utah.

While much of the Utah slam poetry scene is white, one will still see plenty of diversity at the monthly slams. Every gender, sexual orientation, age and socioeconomic class can be found ordering a classic latte or a Watchtower Café special like the Butterbeer. Competing poets and onlookers alike all squeeze around heavy wooden tables, surrounded by blackboards with doodles of video game and anime characters such as Princess Peach, the Avatar and Kirby.

Another prominent local poet is Bryce Wilson, 21, a student at Salt Lake Community College. He came in second place in the Sugar Slam that was held Thursday, Oct. 12, 2017. He started slamming after a breakup when a friend advised him to write down all the things he hated about the relationship. Wilson performed that list at his first poetry slam in Salt Lake City and took first place.

A typical slam starts with an open mic, where anyone can get up and perform anything. “There’s always one open mic that’s really good and you wonder why they aren’t competing,” Wilson said. Every slam has a host, who introduces the poets and keeps the audience engaged.

After the open mic, the host selects five people from the audience to judge the slam. The host attempts to choose judges have never attended a slam before, and they cannot know any of the competing poets.

Before the official slam begins, the audience calls for the “sacrificial poet.” Wilson’s favorite part of a slam, the sacrifice performs a poem for the newly appointed judges so that the competitors can, in Wilson’s words, “gauge the five random weirdos who are going to be giving these ambiguous points.”

After the sacrifice, the first round of the slam begins. Wilson said most poets will kick off the competition with a funny poem in round one and move on to a darker, more introspective piece in round two. In round three, anything goes! Some poets are eliminated after each round, based on the subjective scores. After the scores are announced, the host reminds everyone to “applaud the performer, not the score.” The final round’s scores determine first, second and third place. The only prizes are “bragging rights and experience,” Wilson said.

Both McGinnis and Wilson credit slam poetry with giving them more confidence, a better sense of self and connections within the community that will last a lifetime. They encourage anyone who is interested to get involved, whether that be as an audience member or as a poet.

Two regular events are held in the Salt Lake City area. The Sugar Slam takes place on the second Thursday of every month at Watchtower Café at 1588 State St. while the Salt City Slam is held at Even Stevens on 400 East and 200 South every last Monday. The Wasatch Wordsmiths keep the community updated on events and featured poets via their Facebook page.

The New Colossus: a glimpse on the values of Lady Liberty

Story and slideshow by REEM IKRAM

Photos courtesy of Somali Community Self-Management Agency

Integral, passionate and admirable: these can be the three words used to describe Abdirizak Ibrahim. Ibrahim is the founder of the Somali Community Self-Management Agency. The agency is a refugee help center located on 1361 S. State St. Established in 2005, the small organization continues making constant efforts in helping with refugees and those who are in need of assistance and support.

The focus of the service organization is to provide a smooth transition to refugees who are creating a life within the Salt Lake Valley. It offers monthly food drives, labor opportunities and classes on how to be self-sufficient.

“It was very important to me, to have an environment where you could feel safe in,” Ibrahim said. He pointed to his wall of certificates displaying his involvement within his community. “I was a refugee too, when I came into the United States, and after I was able to get on my own two feet, I wanted to help others who used to be in my position as well,” he said, while giving a tour of his department.

SCSMA helps over 100 refugees each month. And as it starts to grow, Ibrahim has begun to reach out to other nonprofits, churches, and organizations to discuss whether they are willing to share their resources with the Somali refugees.

According to PBS, there are 60,000 refugees living in Utah, all of whom are learning how to manage a lifestyle here within the state. But following Trump’s executive order 13769, most have begun to fear their prospects.

Refugees are under major stress due to the current political climate. With no routes to follow, most are wary of what will happen after resettling within the U.S.

“With this new political climate, everything is extremely polarized but that’s been happening for a long time. And specifically, in my expertise, in respect to immigration, there is a lot more fear and a lot more uncertainty within the refugee communities,” said Daniel Black, who has immigration law experience doing consular processing, asylum, Deferred Action for Childhood Arrivals, U Visas, cancellation of removal, adjustment of status and other immigration cases. Black said he is very passionate about helping people and ensuring they receive the best representation possible, which is why he works at a firm that offers multiple resources for those in need, such as legal assistance and English classes.

“It’s very important to give people who are a part of your community a helping hand, that’s how you can ensure you have a functioning society,” Black said.

The United States is one of the few countries that is allowing refugees to come in for safety. But with more rules and rather strict regulations, it has become a hassle for refugees to feel secure and feel comfortable enough to live properly within the States. But with the increase of centers and agencies that help refugees, this hassle is slowly diminishing.

“It’s important to help and be involved because all refugees contribute to our society, whether it be by culture or perspective,” Christina Andino said. Andino is an intern for the Somali Community Self-Management Agency through the University of Utah Neighborhood Partners. “Refugees are just like us, they live life day by day. They’re a part of our communities. That’s why I enjoy spending my time with them,” she said.

Ibrahim, Black and Andino aren’t the only ones out there helping refugees cope with living within the state. There are approximately 21 other programming partners that also try to help out. Each partner offers various resources for the refugees. They successfully have managed to help an average number of 1,901 participants per month, all according to the Utah Refugee Services Office.

“Refugees are people who, rather than give up or give in, have chosen to take the higher and harder road and are grateful for the generosity of strangers who reached out with a willing and helping hand,” said Pamela Atkinson in a report to Gov. Gary J. Herbert..

Atkinson has been an advisor to the last three governors in Utah and has been a tireless advocate for the homeless and the refugees. She actively volunteers and personally engages within the community and is always trying to make a positive difference for those surrounding her.

Making a positive difference in the world is how we can rest assure that good things are still happening in this life.

To quote Emma Lazarus and the promise of the United States (as engraved on the Statue of Liberty);

“Give me your tired, your poor, your huddled masses yearning to breathe free.”

For more than twenty decades, this has been the largely prolonged promise to those who come from near and far into the United States. And to have communities, agencies and organizations gather together to help those in need is a great tribute to that promise.

To be a part of keeping the United States’ promise alive while also helping with refugees, try to reach out to your local workforce department and resettlement agencies. They are always seeking out opportunities for aid either through volunteer work or generous donations.

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Immigrants with pockets full of dreams

Story and slideshow by MARIA HERNANDEZ

A reckless 20-year-old. Lying inside a car carried away by a loud train. He couldn’t make a sound. Breathing was already dangerous. Standing up at the wrong moment meant the end of his adventure. Hours passed, and Manuel had nothing but himself in the darkness of that summer night. With nothing in mind but the American Dream, Manuel lay patiently in the car, waiting for the right moment.

This is the story of Manuel Valdez. A motivated entrepreneur who came to the United States with nothing but the clothes he had on, and his pockets full of dreams.

His Life in Mexico

Valdez lived his whole life in Zacatecas, Mexico. Raised in a big family of seven children, mother and father. They all lived together on a small ranch, living from selling what they grew on their farm. Valdez has a passion for horses, cars and farming, like most people in his family. However, Valdez was also passionate about adventure. He had finished high school and continued to pursue a technological degree in Mexico. But after graduating as a technologist in electricity, Valdez struggled to find a job. He knocked on many doors, only to find disappointment. Employers kept rejecting him because of “lack of experience.”

“Ironic. How did they expect me to gain experience when they wouldn’t let me work?” Valdez said.

It was a hot evening, and after so many rejections Valdez couldn’t stop thinking about his future. Ramiro, his best friend, made a surprise visit from the U.S. “Manuel, let’s go north,” he said. “Your life and the life of your loved ones will change.” This wasn’t the first time Valdez heard the so-called pláticas, or talks about America. But this time, the idea kept echoing in the back of his mind. Adventure’s flame had been turned on in Valdez, and nothing now could make it stop.

Crossing the Border

Full of courage and passion, Valdez decided to leave everything behind and come to the United States. Through contacts, Valdez found himself sneaking into a new car that was transported by a train into the United States.

First try.  Caught.

“I went with Ramiro, and they caught us in Chihuahua trying to board the train to El Paso. They drove us on a truck to the opposite side of the city just to be mean,” Valdez said, laughing. “They really thought that was going to stop us from trying again. Silly immigration.”

Second try. Caught again.

Third time was the charm. The friends made it. After two days and one night in the train, they finally had arrived to Los Angeles.

New Adventure in Los Angeles

Valdez started working on a lime farm in Los Angeles. He worked long hours and earned 30 cents per box of limes. He would collect around 18 boxes per day. “Those hours were hell, man. I knew how to work the land, that was all I had been doing back home. But the pay was terrible there, and after all the fees they charged, I ended up with just enough to pay rent,” Valdez said.

Salt Lake City

Tired of strenuous hours of work, Valdez was ready to quit. Why was he struggling here when he could be comfortable at home? Wasn’t this the land of freedom and opportunity? In search of new adventures, Valdez moved to Salt Lake City, where some of his relatives lived. He started working in several restaurants, at least three jobs at a time. After work, he would also ride his bike every night to the Rose Park neighborhood on the west side of the city to take an English as a second-language class. And then he’d cycle home to the block of 400 West and Main Street to get ready for a new day.

Citizenship and New Challenges

Through his hard work, Valdez gained his citizenship through the amnesty decree. He could now not only pay taxes, but also enjoy their benefits. He could go back home and take presents to his nieces and nephews. He could finally live a life free of fear and uncertainty. This only inspired him to keep going, to work even harder and for longer hours. To save enough money to start building a stable life.

After several years of hardship and long work hours, Valdez learned English and made enough money to go visit his mother in Zacatecas several times. Some of his brothers followed him to the U.S., and life was almost stable.

A New Business Proposal

While in between jobs, Valdez met Susan Harris, a businesswoman who wanted to start a new business together. Harris saw Valdez’s potential and knew he was the guy she needed. Harris contacted Valdez and following this phone call, Valdez’s life changed.

After many discussions, Harris and Valdez started a Mexican restaurant. A very small shop in Cottonwood Heights, a neighborhood in southeast Salt Lake City. Valdez, with some of his brothers who were in Salt Lake too, created the recipes, decorated the place and did all the finances to start this new business. Little did they know that 23 years later, Lone Star Taqueria would be one of the most popular Mexican restaurants in Salt Lake Valley, with hundreds of customers desiring the family’s famous fresh fish tacos. Lone Star Taqueria was even featured on Diners, Drive-Ins, and Drives by Food Network, and has appeared in several magazines.

“I had heard wonders about this place, but I always thought it was overrated. What could you expect from a hole-in-the-wall place?” Lora said, one of Lone Star’s regular customers or amigos, how they are called by the employees. “However, when I did come, my world changed. Lone Star has the best Mexican food I’ve ever had, and I’m from California! It is authentic and always fresh. I come here at least three times a week, and they treat me like family!”

Testimony from a New Adventure

In 1994, the same year that Lone Star was opened, another adventure came into Valdez’s life: His son Antonio Valdez. “I grew up at Lone Star. My dad would pick me up from daycare, bring me to the restaurant and put me in a tomato box so I wouldn’t crawl away. I remember seeing my dad working so hard and still being there for me, and since then I have admired that man to death,” said Antonio, 23, who recently graduated from Utah State University and works as an internal auditor for Goldman Sachs Group Inc.

Today

“It has all been worth it. I see my children being successful, and it feels good, you know. Laying down on that train, every lime I picked up in LA, every plate I washed in restaurants; every sacrifice was worth it,” said Valdez, when reminiscing about his life. “I’m glad I jumped on that train and waited in that car. Life is stable now, and I hope it continues to be.”

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Zaina Abujebarah

MY STORY:

MY BLOG:
I really wanted to write a piece that required putting myself into the community. By interviewing the owners of places I already visit at least once a week, I opened up the opportunity for those who may not know much about the vegan lifestyle to learn more about the things happening specifically in their own backyard. I found that the owners of Vertical Diner, Boltcutter, Monkeywrench and Mark of The Beastro were my best options, because they’re all located in downtown Salt Lake, which makes them more accessible and convenient to locate for those who are curious and because they’re easy to recognize.

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I took all of the information I gathered and spun them to fit a more educational approach. Veganism is a somewhat “taboo” subject, especially to those who already have formed opinions on it. I wanted my angle for this piece to be serious and informative while also addressing the fact that vegans aren’t missing out on delicious food, and eating plant-based foods doesn’t have to be scary or “gross.”

I was surprised by how open the business owners were to answering the questions I had, and how willing they were to share their opinions on animal liberation and the state of the vegan community. I had a lot of fun talking to them, learning more about them and sharing stories. I hope this excitement resonates with you, as well.

ABOUT ME:
My name is Zaina Abujebarah and I’m currently working on my bachelor’s degree at the University of Utah. I’m a declared communication major with my sights set on journalism. On top of my school work, I’m currently fulfilling an internship at SLUG Magazine, while also working as a barista at The Coffee Shop. When I’m not working or going to school, I love being a part of the local music scene and attending shows. I have a passion for poetry, veganism, photography and film.

Veganism finds permanence and thrives in Salt Lake City

Story and slideshow by ZAINA ABUJEBARAH

Salt Lake City is seen as an up-and-coming concrete jungle that houses multiple subcultures in its alternative underground scene. One of the most prominent since the late 1990s has been the vegan community.

By definition, veganism is “a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.”

Ian Brandt, owner of two of the city’s vegan staples — Vertical Diner and Sage’s Cafe — was a pioneer for plant-based eating. It all started in 1998 with a food cart. Brandt would set up shop at local farmers markets, concerts and other special events around downtown.

“I always liked the idea of engaging with some sort of business that was connected with people where there was a human element involved,” Brandt said during a phone interview. “There was a need for more plant-based restaurants at the time. A few dishes were available here or there, but there weren’t many options, even in the country, for plant based eating.”

Brandt said the idea caught on quickly here, after bigger states like California and New York established the plant-based trend.

Between 1998, when Vertical Diner opened, and 2010, there was growth in the vegan community. Even so, patrons yearned for more than just kale salads and wheatgrass shots.

Roxy and Alex decided to take their love for animals and apply it to opening their own compassionate sandwich shop, Buds. (Roxy and Alex asked that their last names not be used; they felt that a focus on their identity shifted attention from the vegan movement and their message of compassion.)

It wasn’t until they opened Buds (509 E. 300 South) that they discovered just how big the community was. There was a big demand for food that not only tasted good but also left a positive impact on the environment.

“We really wanted to show people that veganism can be accessible, affordable and approachable. We wanted to make food for people and have them be blown away by their food,” Roxy said during a phone interview. “We are people fighting for the same things they (other vegans) are fighting for. That’s the amazing thing about Buds — it opened up the doors to an entire community.”

The success and popularity of Buds inspired Roxy and Alex to take on another project. In the summer of 2017, the business partners launched two new projects, Boltcutter and Monkeywrench, in the Gallivan Center.

Boltcutter serves classic, comforting, south-of-the-border favorites like carne asada tacos, nachos and “elotes,” while Monkeywrench offers delicious coffees and gourmet ice cream.

“Mexican cuisine has always been my absolute favorite. It lends itself to veganizing those items so easily,” Roxy said.

Alex added, “Ice cream is something that translates easily to non-vegans. It’s a dairy staple but it’s easy to sell for cheap and it makes a bold statement to people that think that they need dairy to have ice cream.”    

Roxy and Alex stress that eating mindfully isn’t just for the vegan community. They both are impressed by the variety of people they see at their establishments.

“I would never guess that certain people were vegan,” Roxy said. “A vegan doesn’t just fit that classic stereotype. Conscious people have realized that their actions directly affect everything around them.”

It’s these compassionate ideals that motivated Alex and Roxy, as well as another Salt Lake City local, to embark on a culinary quest. Andrew Early, owner of the soon-to-be-diner, Mark of the Beastro, has his sights set on catering to the “greasy spoon,” comfort-food niche.  

Early grew up in a household that encouraged hunting and eating meat, but he turned vegetarian in high school. However, it wouldn’t be until he made a few major life adjustments and went through rehab that Early would change his eating habits.

“I decided that if I was going to change my life, why not change it completely?” Early said. That was the beginning of his activism for animal rights.

The Mark of the Beastro, located on 666 S. State St., which started as an idea among three friends, has been in the works for 10 years. “Back then, the vegan restaurants sucked,” Early said. “There was a big lack.”

Though it’s just Early running the Beastro on his own, he still pushes the same ideals he had 10 years ago. He wants to serve good quality comfort food that can fool any non-vegan in the Salt Lake Valley while creating a communal space for the community.

“A lot of what I serve are the things I would want,” Early said. “People want vegan food for two reasons, the commitment to the cause and healthy eating.”

Early tries to accommodate those who want healthier options, but his main focus is to serve those who choose veganism because it is the “right thing to do,” but don’t want to miss out on their favorite foods.

This focus is showcased through his grease-heavy, classic diner-inspired menu that features numerous breakfast items like French toast, breakfast sandwiches and garbage hash, as well as hearty dinner options, soups, salads, desserts and anything a diner-dweller could dream of veganizing.

The vegan community is flourishing in Salt Lake City, and the local business owners want to encourage the well-being of the animals and promote a healthy lifestyle for plant-based eaters and carnivores alike. By working hard every day, these and other restaurateurs provide various options and solutions to support a conscious lifestyle and a diverse community.

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University of Utah students have many mental health options available to them

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Story and photos by KAYLEE ANDERSON

There’s a rising epidemic on college campus and it’s not what you would expect.

Mental health is becoming a problem and it reaches new heights with young adults between the ages of 19-25, the typical demographic of college students. With so many new stresses coming into play, 49.5 percent of adolescents are affected by some kind of mental health disorder, according to youth.gov.

The University of Utah understands these problems and has many resources for students who need help. For example, the Counseling Center is located on the fourth floor of the Student Services Building. Most students aren’t aware of the services that are provided to them.

Steve Lucero is the center’s associate director. He encourages students to come check out the center and everything it has to offer. Lucero says that depression in college is a normal thing that can happen because of major life transitions, and for most students, college is the first big event that occurs in their lives.

“The magnitude of changes and lifestyles can be a difficult adjustment that triggers depression and anxiety,” Lucero says.

Lucero and the rest of the counselors at the center say that process is quite easy to follow. Students can call or come into the center Monday through Friday from 8 a.m. to 5 p.m. Once they are there, they take a survey with a series of questions to determine the measure of distress the students are in.

If the students are in crisis, a crisis center is available at all time for them. Being in crisis is when you are in a time of intense difficulty, trouble, or danger. If they aren’t in crisis mode but still want to get help, they will be assigned a counselor and an appointment time. Group counseling, yoga, workshops, or individual counseling is available. The intake appointment, crisis center and workshops are all free for students. The group counseling is only $5 and the individual sessions are $12. These are very reasonable prices Lucero says.

The counseling center has two advanced practice registered nurses who can prescribe medication, which can be the next step after talk therapy.

Lucero wants more students to be aware of the services provided on campus.

Ashley Nagel is a sophomore at the University of Utah. She says her depression was very much heightened when she first went to college. Nagel says that moving away from her parents in Draper, was very hard and she didn’t realize how big of an impact it was going to have on her mental health and body. Going from a family house setting to a dorm room can be hard for young adults without them even realizing it. Nagel also says that she thought she had to have everything figured out when she first got to college, which heightened her anxiety.

Nagel hasn’t used the services on campus, but she wishes they were a bit more advertised because she feels like many students don’t know they exist. That is what Lucero is trying to accomplish by using social media and presenting to classes and other university groups about the center and all it has to offer.

Nagel says, “My depression is mostly socially related, so when I found a solid group of people that I felt genuinely comfortable with, my depression became a lot less of an issue.”

According to Self Magazine, 30 percent of people who suffer from mental illness never seek treatment.

Devin Johnson, a sophomore at Salt Lake Community College, says drugs and alcohol may have something to do with it. “Everyone just wants to party so they become distant from their real friends and befriend people who just like to use drugs and alcohol because they are so caught up in the having the college experience,” Johnson says.

Salt Lake Community College has a counseling center as well as the University of Utah, but Johnson says he has never been aware of that and doesn’t know where it is located. It is called the Center for Health and Counseling. It provides massage therapy as an option for students, which is very unique, as well and group and individual counseling.

If university counseling centers don’t work out for students there are so many other  psychiatrists around the Salt Lake Valley who are accepting new patients.

Jessica Arbogast is a family nurse practitioner who practices at the Martindale Clinic, which is located in downtown Salt Lake City on 340 E. 200 South, only five minutes from the University of Utah campus. She is willing to take new patients at this time and is very good with adolescents.

The Martindale Clinic is also a part of the Odyssey House, which helps people who are addicted to drugs and alcohol. This can be another problem for college students and can increase depression and anxiety.

People who start taking an antidepressant to help with mental illness should avoid drugs and alcohol because it may mess with the medication, Arbogast says. 

She sees a large rise in the number of patients between the ages of 19-25, especially 19-21. “There are so many new stresses that come in play that people in high school did not deal with,” Arbogast says. Some of these newfound stresses include living without a parent, high stress classes, work, lack of sleep and meeting new people.

The Martindale Clinic and the Odyssey House are very affordable options for college students who can’t afford treatment or advising. They also are good options for students who attend other schools, colleges, or just live around the area and want to get help.

Mental illness is a huge problem for students, but there is no more need to hide behind it. So many people are dealing with the disorder and help can be found easily. No battle is too big to overcome.

The time to act is now.

Developing mindful awareness as a proactive approach to ending the stigma on mental illness

Story and gallery by SAVANNAH BERNARDO

As humans, each one of us is unique.

Just as our bones grow, our thoughts grow. Just as our bones develop muscles, our thoughts develop emotions. And just as our bones and muscles have developed the structure that our body is today, our thoughts and emotions have developed the structure that our mind is today.

We all have a different design that makes up how we see ourselves and how other people see us. But this is only half of what makes us unique.

The distinct way that each mind reacts and responds to different circumstances is what makes each human an individual. Each thought and emotion created is a response to a variety of different circumstances that we experience. However, the difference is how each mind will react.

Our perceptions and reactions to other people’s emotions is the reason for the stigma surrounding mental illness. Because we are unique, we all have a different story comprised of thoughts and emotions. But how often are we mindful of the details in this story? Once they come into awareness, we as a society become mindful. And only when we are mindful will we be able to stop reacting — and start being proactive.

ZOOMED OUT  

Stigma occurs when we are unsure of how to react. Instead of trying to empathize, our lack of understanding causes a shameful judgement. This is stigma. And its mark of disgrace is left on those diagnosed with a mental illness. For many generations, stereotypes and misconceptions have caused stigmatization against people who have been diagnosed. But if we are all humans with these unique minds, why is our first reaction to judge what we don’t understand?

Mayumi Shill, 22, programs coordinator at National Alliance on Mental Illness (NAMI), describes this as a “zoomed out view.” While zoomed out, many people diagnosed with a mental illness are blamed for their disorder. There is a common curiosity as to why someone cannot just choose to be happy. This concern implies that they must be doing something wrong, and that there is a simple fix to the problem.

Just be happy.

If only life were that simple. However, simplicity does not always amount to happiness. Along with finding happiness comes facing adversity.

Andrew Smith, 35, a psychologist at the University of Utah Hospital, said, “Many people will experience some kind of mental difficulty in their life span.” But this is normal. This is what makes us human. “We’re all in this human experience together,” he said, and it’s important that we “help normalize that experience, together.”

EVERYONE HAS A STORY

That human experience is our story. Shill, with NAMI, said, “Everyone has a story, everyone has a different journey, and just because you don’t struggle with a mental illness, doesn’t mean that the person next to you isn’t.”

So let’s zoom in. If we take a moment to listen to the details, we will be able to hear the real story. And most importantly — accept it.

Samantha Shaw, 20, a junior at the U, said sharing her story was the best decision she ever made. Shaw was diagnosed with depression during her sophomore year of high school, but still had the thought, “This can’t be real. I can just choose to be happy.”

Even her boyfriend at the time advised her to smile more and be grateful she didn’t have something more serious like cancer.

Shaw said she felt like she had become trapped inside of her mental illness. “I felt very defined by it,” she said.

But little did she know, this was just part of her human experience.

After high school, she found her outlet in creativity and consistently wrote down her thoughts and emotions through poetry and short stories.

Her mindful awareness allowed her to accept her emotional state, rather than react to it. She was being proactive. This acceptance led her to talk about her mental illness more openly and no longer be defined by it.

PROACTIVE RATHER THAN REACTIVE

The Counseling Center at the U, supports this proactive approach. Staff are actively educating students through presentations on campus about their services. Lauren Weitzman, director of the University Counseling Center, said their underlying goal is to normalize everybody’s mental health.

It also provides an important service called the Mindfulness Center. Free workshops are held on the third floor of the student services building. Students may drop in for meditation to learn mindfulness strategies to help manage stress and anxiety and check in with their overall mental health. “Everybody can benefit from it, and it can help everyone’s well-being,” Weitzman said.

And while being on campus is convenient for students, the Counseling Center also refers people to a variety of additional resources around the Wasatch Front, including NAMI.

NAMI is a national nonprofit advocacy organization that provides help and hope in relation to mental illness. It has a range of peer taught support, education and school programs that are available to the public.

Along with these programs, it offers everybody the chance to stand together and pledge to be stigma free.

By taking this pledge we are joining together as a society.

We are recognizing that we are all humans with a unique story. But as Andrew Smith, the psychologist at the University Hospital, said, we are in that human experience together. And as we bring awareness and acceptance into our mentality, we are practicing mindfulness. Only when we are mindful, Smith said, will we be able to “do a better job at supporting each other.”

Ryker Jackson

MY STORY:

MY BLOG:

My story idea came after mulling over quite a few of them. I knew that the opioid crisis was a heavily discussed one, but I wanted to take a more in-depth look at recovery options and what works.

I did quite a bit of research online, but I also had the benefit of knowing personally multiple sources who were involved in the recovery of those suffering from addiction. These people had first-hand experience and were very beneficial to the story.

While finishing the article, I came across a dilemma in which one of my sources contacted me and explained that he would rather not be named in the story. This was easily solved by using an abbreviation, but it was a strong reminder to me of the seriousness of the issue at hand.

I had quite a bit of information for a while, because I knew that I wanted to get the article right. I did not want to rush through anything and leave out an important detail, or portray opioid addiction and recovery as anything other than what it is. Ultimately, it fell upon the importance of helping people understand recovery, and that became the focal point from where my article grew.

I was surprised at how personal this article became to me. I began looking at it from an outsider’s perspective. I had never dealt with this issue before, but I could sense and understand the pains and joys experienced by those I interviewed. I can say in all honesty that this was the most difficult article I have written, but also by far the most rewarding.

ABOUT ME:

I’ve been writing for a long time — as long as I can remember, actually. I’ve been writing stories and books, or at least attempting to do so, my entire life. I was born in Salt Lake City and I have spent my life here. I served as a missionary for the Church of Jesus Christ of Latter-day Saints for two years in Los Angeles County, and am now studying communication at the University of Utah. News writing is incredibly important — it brings stories to light and informs people of what they need to know. This is my responsibility, and I take it very seriously.

 

 

Samantha Shaw

MY STORY:

MY BLOG:

When I was pondering ideas for my enterprise story, I knew I wanted to write about something I was passionate about. After all, how many times are you given the freedom to write passionately in an academic sphere? I’d been attending poetry slams in Salt Lake City for two years and was very aware that the community was under-discussed. With this perfect blend of interest and under-coverage, I had my pitch. My fellow journalists were nothing but supportive of the idea and their enthusiasm spurred my decision to cover the SLC slam poetry scene.

Locating sources was, fortunately, very easy because I had been an attendee at the events for so long. I was also lucky enough to have a connection to the Vice President of Wasatch Wordsmiths through Her Campus Utah. Through these links, I landed interviews with two of Salt Lake City’s most prominent poets: Dorothy McGinnis and Bryce Wilson. They were a great mix of sources because they all had something different to bring to the table. Dorothy having a leadership position in the community was phenomenal and both poets had, at one time, represented the local scene on a national stage.

The biggest obstacle in this process was scheduling. I realize this is very different from working as a journalist because I wouldn’t have two other jobs to work around. However, there is a delicate art to scheduling interviews with subjects in that you have to be persistent but still make them want to give you an interview.

Going into the interviews, I knew I was going to get a huge variety of responses and information. I also knew that my topic was one that few people know a great deal about. With that in mind, I created a rough outline for my story in the sense of which aspects of slam poetry I wanted to address. From that, I asked each poet the same set of questions, with room for deviance and follow-up questions to specific things they said. Once I had all the notes, I assigned each interview a topic in my outline to cover. For example, I used Dorothy’s interview to talk about what slam poetry is and what is unique about the SLC community and I used Bryce’s walkthrough of a typical slam.

The writing process was different than any kind of writing I’ve ever done. Through Her Campus Utah, I’ve done profile writing, but I’ve only ever used one interview. Compiling information from three different sources was an entirely new obstacle to tackle. My organizational skills were definitely put to the test.

Overall, I’ve learned so much about journalism from this project and I’m confident that the skills learned on this story will translate to many aspects in the rest of my life.

ABOUT ME:

I am 20 years old and a junior at the University of Utah studying communication. In my third year at the U, I couldn’t imagine going to school anywhere else. I am heavily involved on campus. I am a proud member of Greek life on campus as an Alpha Phi and I have written for Her Campus Utah for two years. I am also expanding my writing experience as an intern for Studio 200 on campus.

I love writing and hope to take my skills to a career in wildlife conservation, ideally in an editorial position at an organization like the World Wildlife Fund. I would be thrilled to be able to use my words to save our environment and the animals that inhabit it. As of now, I am content to use my on-campus writing positions to spread awareness about wildlife conservation.

When I’m not in class or at one of my two jobs, I enjoy playing video games, painting and writing for my personal blog. I am counting down the days until I can adopt a dog — or five — and move to Washington.

Opioid addiction in Utah: Can the battle be won?

Story and slideshow by RYKER JACKSON

Bradley Hieb had been using drugs since high school. After becoming addicted to opioids, his marriage fell  apart and his children were taken from him twice. The first time was for a month, the second time for seven months. His addiction to opioids escalated. The third time he was found using opioids, his children were taken from him and nearly put up for adoption. That was when he went to detoxification.

Don C. was nearly sentenced to 30 years in federal prison. Don, a young, successful businessman from the Bay Area, had been involved in illegal practices to satisfy his desires for opioids. This landed him in jail a few times, where he would continually ask for opioids, his drug of choice, even from behind bars. This addiction became so all-consuming  that he thought about jumping from the Golden Gate Bridge on more than one occasion. He was given one more chance by a parole officer.

It is no longer a secret that the nation is facing an epidemic: opioid addiction. Utah is among the states hardest hit. The opioid crisis cost the United States $504 billion in 2015.  On Oct. 26, 2017, President Trump declared the opioid epidemic a national public health emergency: “Ending the epidemic will require mobilization of government, local communities, and private organizations. It will require the resolve of our entire country.”

Utah has the seventh highest drug poisoning death rate in the nation, according  to the Utah Department of Health. Utah is also home to a wide array of treatment centers. Cory Markisich, executive director of Wasatch Recovery Treatment Center in Cottonwood Heights, said Utah has some of the best addiction treatment facilities in the country. So, what is the best treatment? What works? Markisich said that group therapy is the best solution.

Group therapy capitalizes on peer support from others who are facing similar trials all while being guided by a professional counselor. The support felt by those who are going through the same situations and struggles is the largest benefit of the program. “The problem is usually something else. They are trying to cover something up,” Markisich said. Group therapy helps counselors and patients both to understand what that personal trial is, and how it can be solved without the use of opioids.

Markisich, who studied finance and social work at the University of Utah, has been with Wasatch Recovery for five years. He is aware of some of the unique struggles faced in the Beehive state.

“In Utah, we have a weird dynamic where we have strong LDS culture and there’s a lot of guilt and a lot of shame, more so than you get in other areas,” Markisich said. “Most of the people that I’m treating, they’re not coming in for alcohol and cocaine. What’s happened is they were given a prescription, and it’s not against the Word of Wisdom to take their prescription, but they are completely abusing that prescription,” he said. The Word of Wisdom  is the health code of the Church of Jesus Christ of Latter-day Saints, which prohibits illegal and harmful substances.

“They’re great people, what’s happened is they’ve just spiraled out of control,” he said. Markisich said that often the substances are abused to treat depression or anxiety. Patients may be taking opioids for their back, only to soon realize that it helps treat their depression. This leads to dependency and addiction.

Markisich and his colleagues do not tell their patients that using drugs is bad. What he tries to do, and what it is massively more successful, is getting to the root of their addiction, whether that be depression, anxiety, or something else entirely.

He said that sometimes people have a hard time understanding recovery. Often, he needs to tell his patient’s husband, wife, or parents that recovery is not like taking a car in to get repaired. Solving an addiction is not like getting an oil change. It requires time and consistent effort to avoid relapse.

Markisich said the addictions affect people mentally and emotionally. They suppress painful memories for people, and provide temporary respite from daily stresses. It is in the resolution of those painful memories and daily stresses that the addiction is more fully overcome, and not only in the physical time one refrains from the substance abuse.

Treatment begins with detoxification, then often moves into a full-time residential program at a recovery center. Such was the case with Hieb. He was in Odyssey House’s residential program for 23 months. Then the patients can move down to part-time treatment, which is usually five hours a day for five days a week. This leads to the patients becoming more independent and attending  meetings such as group therapy sessions. This allows for their environment to slowly get larger until they can handle daily life again.

Hieb said it is critical for patients to detox completely from opiates in a structured environment as quickly as possible. Hieb said recovery is a process, and is most effective when patients move from multiple services to fewer over time, like he did.

Markisich agrees, saying there is no cookie-cutter solution to the problem for every patient.

Hieb’s life has changed a great deal since his initial detox. “If I didn’t burn my last bridge, I don’t know if I would have ever made it,” he said. He was able to retain custody of his children and is now the program director at New Roads Behavioral Health in Cottonwood Heights. “The reason I am a director is because of my passion for the therapeutic community.”

Don C., who asked to remain anonymous because not all of his family knows about his past, has had a similarly remarkable recovery. He came to Wasatch Recovery as a client in November 2016. He now works in detoxification and said he gets to see people at their worst. He said he knows how to help them because he has been in the same situation himself.

Wasatch Recovery’s motto is fitting for anyone seeking treatment options: Instill hope, teach resilience, and achieve recovery.

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Abigail Sabir

MY STORY: 

MY BLOG: 

After sharing my chosen major of strategic communication at the University of Utah, and hearing the usual response of “communicating is important,” or “What can you even do with that?” I soon found myself also doubting the strength of my desired degree. As I got further into the required courses, I was quickly assured that strategic communication is not only challenging, but also applicable to many real-life skills.

When I started the Intro to News Writing course, I had intentions to breeze through assignments with minimal challenge. However, I was quickly proved wrong. Throughout the semester, the requirement to pitch a story idea, interview sources, write a lengthy story on the chosen topic to then be published was daunting.

As I struggled to choose a relevant topic for my enterprise story, I turned to my interest for community involvement to guide my focus. I work at a local business as a baker, and love to see the interactions between various local businesses and their involvement with the community. That interest guided my choice of topic on local businesses giving back to charity.

I was surprised to find out that many businesses that give back are not as recognized or obvious in the community. It took more effort than expected to choose the most fitting philanthropic businesses for my story. When I chose to write about Even Stevens, Cotopaxi and Stonehaven Dental, I was lucky to have very accessible sources found through the various websites. Those websites led me to be connected with my sources via email, that gave me the in-depth information to develop my story.

I found that after I decided on my main idea, each new interview and the supplemental research done, led me in a more exciting direction. I made sense of the extensive information through narrowing it down to what was the most relevant to my focus of spending money locally to contribute to philanthropic efforts.

Through writing my enterprise story, I found myself in need many of the skills taught in the course. To use all of the AP style rules, correctly make attributions and not stray from the focus of my story was a source of struggle through the writing process. I not only strengthened my writing skills, and gained more interest in the interaction between local businesses and charity in Salt Lake Valley.

ABOUT ME:

I am currently a student at the University of Utah, pursuing a bachelor of science in strategic communication and minoring in health, with an expected graduation date of Spring 2019. I am from the Bay Area in California and have been living in Utah for four years. 

I spent my first year in Utah attending Salt Lake Community College before transferring to the University of Utah. Upon coming to The U, I got involved in the Alpha Phi sorority. Shortly thereafter, I joined the national online magazine called Her Campus as a writer.

I have a passion for connecting with others, writing, traveling and culinary arts. When I am not attending school, I work as a baker at a local bakery called Poppies, and spend my free time with friends and family. 

Reem Ikram

MY STORY:

MY BLOG:

Growing up, I always have had the opportunity to see things first at hand. I was able to see them for what they actually were in reality. My religion and my upbringing in a low socio-economic household is what made me be able to understand and acknowledge issues within the world. I am a Muslim. These characteristics are what has shaped my interests and passions. I tend to develop my stories based off personal experience and what I feel connected to.

Concerning “The New Colossus: A glimpse of the values of Lady Liberty,” I felt that I had to give a voice to those who couldn’t speak. I wanted to bring awareness to the refugee crisis and the agencies that go out of their way to help them. That was my focus.

While writing this piece, I reached out to refugee help centers, immigration attorneys and local work force departments, to see which would be available for an interview. I decided to interview people from those areas because I knew that they dealt with refugees personally. They were the best options since they had multiple insights on the refugee crisis and knew what the refugees were going through on a first-hand basis. Though the season made it really hard for anyone to get back to me, I managed to find one person to speak with from each organization. Each interview ran smoothly and surprisingly there weren’t any obstacles besides actually scheduling an interview.

During the interviews, I made sure I had a list of questions written down, to help me stay on my focus. Being organized helped me make sense of all the information I was being given. When it came to actually writing my story, I had to break down every piece of information I had. I had to organize and re-organize my piece multiple times to make sure it gave off the right emotion and had an appropriate delivery, all while making sure it was interesting to read. I made sure to include everything that I was given, so nothing important was left out.

What surprised me the most was how everyone was so involved and despite setbacks they were still passionate about helping those who are in need. Overall, writing this story helped me realize how important being a humanitarian is and what being a part of a community entails.

ABOUT ME:

Reem Ikram, a long-time advocate for human rights, brings more than an open mind and different perspective when concerning issues that are present within society. Focusing her time on volunteering at the local soup kitchens and setting up fundraisers for those in need, Ikram has gained a compelling outlook on how life should be lived out. Currently living in Salt Lake City, she also attends the University of Utah, majoring in communication with an emphasis in broadcast journalism, she is expected to graduate in 2019.

Ikram grew up in a disoriented family, constantly struggling with being financially unstable and watching her mother be a victim of domestic violence. Though her living situation wasn’t ideal, it allowed her to become more than resilient. It inspired her to be super productive and overly optimistic.

After enduring such a turbulent past, Ikram decided to pursue broadcasting to be a part of a larger platform so she could then be able to reach out and help more of those in need. While trying to reach this goal, she has also taken part in numerous independent projects in order to make a name for herself. These projects range from writing stories for her university’s paper, acting in independent films relevant to raising awareness to social conflicts and issues, to running two small businesses and her own film production company.

While always keeping herself busy, Ikram is determined to make a positive change in the world. She is no stranger when it comes to tough times and having a lot on her plate.

Jackson Caldwell

MY STORY:

  • Kindergarten: the new first grade

MY BLOG: 

For my story I wanted to write about a topic that I discuss daily. My first idea was about gun control and the second, education. I am passionate about guns and that is one of my hobbies. However, I wanted to write about something more local. My wife is a kindergarten teacher and we are always talking about education in the state of Utah.

When I decided to write about kindergarten I wanted to make it more personal. I went to my wife’s school and asked teachers, educators and parents if I could interview them. I wanted to get three different viewpoints, the teacher who is directly working with the kids, the administration that links the government to the kids, and parents who will see the real growth outside of the class.

My focus was on the students and if kindergarten needs to be mandatory in the state of Utah. I wanted to focus on the impact that kindergarten had on the students and if it needed to be mandatory.

My story had all the elements I wanted to include from my research phase. If I could do it over again, I would try to interview someone from the state of Utah legislature to get the government’s perspective.

I found this story hard to form and write. I have written papers in APA format but writing in AP style was a change. Overall, I found that I really enjoyed this assignment. I was able to broaden my writing skills and get experience writing to tell a story.

ABOUT ME:

My name is Jackson Caldwell. I am working full time and studying strategic communication at the University of Utah. I hope to work in a marketing or strategic communication role when I graduate. I am an avid sports fan and love Utah.

María Hernandez

MY STORY:

MY BLOG:

Writing is not easy.

Now, being a writer and an interviewer, that’s a challenge.

When thinking about a topic for my enterprise story, I came up with a big moral dilemma: Would I pick an easy topic that I had already done research on and knew about, or would I pick something completely outside of my comfort zone and learn and write about it?

After narrowing down my topics to about three, I decided I wanted to challenge myself and took the assignment as an opportunity to learn about something so close to home, yet so unexplored.

Undocumented immigrants.

How could I talk about such a sensitive topic that I had no clue on? Who would be brave enough to open up and identify themselves as undocumented? Would that be ethically correct and even safe for me to do?

All I knew is that I wanted to tell a story. The story of someone who could inspire and educate readers about the reality of millions of people in our country. And then, the idea came to me: I wanted to talk about Manuel Valdez, my boss at one of the best restaurants in Salt Lake City. I knew his story was interesting based on the fragments of it that he had told me, and I wanted to know more. I wanted to tell everybody the story of this hard-working man.

When I told Valdez about my idea, he laughed it off. He does not really like to talk about himself or to share his personal stories with anybody. But after lots of convincing and negotiation, he agreed to give me an interview.

That Sunday, I went over to his house, where he was having a BBQ with his family and friends. After eating and chatting, Valdez opened up and we had what became a 7-hour interview. There was so much information, that my hand hurt from all the notes that I took! I did not want to leave any information out, so I made sure to ask many questions and record everything. Throughout the same week, I interviewed my two other sources: Valdez’s son, and Lora, a Lone Star customer. Those interviews were extremely short compared to Valdez’s, but I had the information I needed.

When it came to writing the actual story, the fun started. I had so much information, so many details, perspectives, and anecdotes that I wanted to include. When I finished writing my first draft I was at 1,300 words, without counting one of the interviews. I felt frustrated and overwhelmed by so much information. I felt that the story did not flow and that in my urge to include everything, I was jumping from topic to topic.

So I closed my computer and did not open the story for another three days.

After receiving advice from my classmates and Prof. Mangun, I decided to revise my story. I needed to narrow it down, and almost be cruel. I needed to stick to one topic or at least signal where new information was being introduced.

I tried to organize the story by life events and used headers to signal those events. It helped to make the story flow, and it helped to stay on topic while including different anecdotes and ideas.

After finishing the second draft, I verified some quotes with Valdez that I wanted to document correctly. I realized that my handwriting and note-taking skills are not as sharp as I thought they were. I could not recall half of the things I thought I would. Good issue to identify and to keep in mind for future interviews.

After many revisions and decisions, I finally had my last draft. And I loved the story. It was inspiring, surprising and relatable. It had a clear message and was not over-the-top dramatic. This experience really helped me to highlight several weaknesses and things I need to work on for further interviews. And most importantly, it opened my eyes and informed me about a reality I did not know of. The reality of millions of people who come to America with nothing but their pockets full of dreams.

ABOUT ME: 

If as a child, someone would have asked me what I wanted my life to be like in my 20s I would not have come close to what it is today. I have usually been quite scared of taking risks. If life works right now, why change it?

After being my whole life in Colombia, I decided that it was time to leave the nest and look for better opportunities. I was terrified since it was a harsh change and risks were not my forte. However, I packed my bags and decided to follow my heart despite my fears.

Today, I am a junior at the University of Utah, pursuing a bachelor of science in communication, psychology and economics. I have been in the States for about five years, learned a whole new language, and traveled around the world, exploring new cultures and opening my mind. I have worked in customer service for about four years, and have learned a lot about human relations and communication. I have a big passion for volunteering and community service.  I have gained over 400 volunteer hours and plan on gaining more over my career. Last summer, I had the opportunity to complete an internship with Zions Bank. After it, I realized I was passionate about banking and am planning on pursuing a career in this field after graduation, which is expected in Spring 2019. My main life goal is to be able to give back to people. I was very scared of taking a leap of faith, and I want to be there for others who are in that same spot. In order to achieve this, attending law school is one of my long-term goals. My dream job is to have my own company that provides aid to developing countries, creating job opportunities and giving back to the community.

When I was young, I dreamed of being a counseling psychologist and having an office to treat people. It seemed like a safe plan. But life isn’t about a “safe plan.” And taking risks has taken me to places that I never imagined I would go. I am sure young-me would be –though surprised– proud and happy to see who I am today in my 20s.

Kaylee Anderson

MY STORY: 

MY BLOG:

Writing my enterprise story was my favorite part of this whole class and experience. It gave me an opportunity to combine what interests and drives me with news writing skills.

I chose to do my story on how mental health is heightened when you get to college and what you can do to help deal with it. I feel passionate about this topic and finding sources was fairly easy. I went to my personal psychiatrist because I knew she had a lot of insight about the topic. The next step was the University Counseling Center, I got in touch with the assistant director and he gave me great information for my story.

The biggest dilemma I faced while writing my story was to keep myself out of it. I feel so strongly about my topic so it was hard to keep my ideas, personal stories, and my own opinions out. I did a good job of that and only wrote about the people who I interviewed thoughts.

I started by making an outline for my story and participated heavily during the in class peer critiques. Then, I sat down one night and wrote out the whole thing in one sitting because that is how my brain accomplishes things better.

The part that surprised me the most, was how kind the people were that I interviewed, I know mental illness is a touchy subject but everyone was so willing to help my cause. I was also pleasantly surprised on how much fun I had with the story. I really enjoyed talking with people and including their thoughts to make my story flow. I had a wonderful experience with this story.

ABOUT ME:

Kaylee Anderson is a sophomore at the University of Utah studying communication with an emphasis in broadcast journalism. She also is interested in psychology and how the mind works.

Kaylee enjoys writing and traveling to places like Rome and Spain. She is a part of the Pi Beta Phi sorority on campus and plans to run for an executive position next year.

Kaylee was born and raised in Utah and graduated from Juan Diego Catholic High school with a 3.5 GPA and lettered in cheerleading.

Kaylee is passionate about mental health and hopes to raise awareness to the subject through her writing and broadcasting skills. One day Kaylee hopes she will work with a news company and be able to broadcast the news to the public.

Britt Brooks

MY STORY:

 

MY BLOG:

Before taking my first news writing class, I imagined the journalism field as one of clicking pens, quick deadlines and pushy-yet-nice reporters. Needless to say, I was in for a big surprise when I started learning about the hard work, charisma and genuine interest journalists need to have in order to succeed.

I have a background in creative writing. Poetry and fiction have come rather naturally to me, and creating characters from my everyday surroundings has always been one of my favorite pastimes. Journalism is so interesting to me because it actualizes and deepens the story that can be behind the person I’m interviewing.FullSizeRender (3)

The art of good reporting is definitely under appreciated. (We had to buy a 600-page stylebook for things as small as hyphens and commas.) The sheer amount of knowledge and research that go into news articles was shocking. I’ve gained a lot of respect for the press industry in just one semester.

With the daunting project of my enterprise story looming over me, I felt nervous and… like a rookie. Which I was. Which I still kind of am. But that’s okay because if I’ve learned anything from writing, practice does nothing but make you better.

I needed something for this story that would keep my interest, as well as challenge me. Clothing is something I’ve been fascinated by since I can remember, so it felt like the right choice from the beginning. As a little girl I worshiped fashion magazines (let’s not kid ourselves, I still do). I watched award shows just to see the celebrities’ red carpet dresses, and I’ve picked my own outfits since before I knew what a runway was.

I find the intertwining of social media and businesses a unique dynamic. Social media’s impact on the fashion industry was an idea that jumped at me. Being able to interview such driven and creative people from my hometown of Salt Lake was truly an honor. I felt absolutely inspired after learning about the hard work behind their businesses.

ABOUT ME: 

I am a 20-year-old sophomore at the University of Utah. I’ve decided to major in strategic communication and double minor in Spanish and creative writing. Whether it’s fiction, poetry, or journalism, I’m happiest with a pen in my hand.

I love to travel and experience new places. My favorite trip I’ve taken so far is definitely Mexico. I was able to speak Spanish all day every day as well as learn so much about the people and culture I was visiting. One of my dreams is to travel the world and write about each person I meet and each place I see.

The future has always seemed scary to me, and until recently I couldn’t really procure a clear picture in my mind of where I was going. Thanks to really great classes and clubs, I’ve never felt more excited or empowered about my future than I do now.

Three Salt Lake City fashion creatives discuss the impact of social media marketing

Story and photos by BRITT BROOKS

A swipe, a like, a comment, a follow.

To get a look at marketing in the 21st century, go no further than your smartphone. Today you can look at any online platform and find a person, product, or brand that sparks your interest. But the businesses that perhaps utilize social media the most are those in the fashion industry.

Whether it’s celebrity-sponsored posts, live streams of runway shows, or notifications for product drops, fashion can be an immersive experience now more than ever. The elite fashion gods such as Gucci, Versace, Chanel and Balenciaga all have millions of followers on social media. But what about the startups?

Three up-and-comers in Salt Lake City’s fashion industry gave insight to their experiences with social media. The impact can be positive or negative depending on how active users are with the content presented to them.

Sydni Zaugg sat in a window seat at Salt Lake Coffee Break, her platinum blond bob stood out against head to toe black clothing and silver jewelry. Zaugg, 19, is a college student who attended the International Fashion Academy (IFA) in Paris in 2017. The program spanned three weeks and allowed her to attend Paris’ spring Fashion Week in early March.

Zaugg said she wouldn’t have even known about the opportunity had it not been for Instagram. After following IFA professor and trend specialist Agus Catteno on Instagram, Zaugg realized her wish to be educated about fashion in France was a possibility.

Zaugg direct messaged (DM’d) Catteno and asked questions about her job at IFA and  the opportunities for classes. Without her connection to Catteno, Zaugg wouldn’t have had a welcoming person to show her the ropes, and probably wouldn’t have gone to Paris for classes in the first place.

Parisian fashion influenced Zaugg’s personal style. And it serves as her template for advising others as she pursues a career as a stylist and photographer in Utah.

Social media give Zaugg a platform to share her availability for styling sessions and examples of her work such as dark, moody and romantic photoshoots with friends and models. But as with everything, it isn’t perfect. Zaugg mentioned the downside of pursuing likes and comments: a loss of creativity.

Avant garde clothing still graces the runways, but Zaugg has noticed brands moving toward more streamlined, minimalistic styles. This can be attributed to regular trend cycles. But Zaugg sees it as a reflection of the heavy use of social media marketing. Current fashion can be more about who you are, not what you wear. Big entertainment names like Kardashian and Hadid can be more influential than the brands themselves.

The integrity of the fashion industry can quickly fall victim to the whims of celebrities and influencers. Copycats are bad for any creative-based industry. To combat this ever-present sameness, Zaugg has a perfect mantra: “Clothes should give you confidence to express yourself how you want to, not how everyone else dresses.”

Someone curating new and wearable pieces for women is Madison Martellaro. A 21-year-old senior at the University of Utah, Martellaro has already started a company. In April 2017, she began working on her online clothing store, Fleur Fashion Boutique. She can be seen wearing multiple pieces from her boutique’s line including jeans, bomber jackets and everyday T shirts.

Martellaro came into the fashion industry alone, with virtually no connections. After months of research and hard work, she was able to start her business and advertise through social media to grow a following before the boutique launched on Nov. 9. She credits her online following of nearly 1,000 people to creating brand awareness before items were even available for purchase.

To get a good idea of what her customers actually want, Martellaro used polling features on social media. Polls and comments influenced the way the boutique website looks and functions. For example, followers wanted to know the models’ sizes and dimensions as well as see the clothing from multiple angles. These are two details about Fleur Fashion Boutique that came directly from future customers’ wish lists.

During her first photoshoot, Martellaro held a livestream. The feature on Instagram enabled her to connect even more with her future consumers. “I want to show people really what goes behind a business,” she said. In a world where new competition crops up every day, a behind-the-scenes connection with followers is priceless.

Martellaro takes a lot of pride in curating pieces that women of all sizes can wear and personalize. One of her biggest goals is to sell clothes that can be worn day to night, and look glamorous no matter the occasion.

Packaging is an important part of her brand’s final presentation and delivery. For a cohesive image, all clothing and accessories come wrapped in tissue paper with the greeting “Hello Beautiful” in bold font on the outside. Fleur Fashion Boutique encourages its recipients to take selfies with their deliveries, creating a wider community of people that talk about the products.

“That was the biggest thing for me,” Martellaro said, “making sure women felt empowered and special.”

Keeping a cohesive and unique image is one of the top priorities for Davis Hong. A polished and composed 24-year-old, Hong graduated from Salt Lake Community College with a design degree. Sitting in a wrap-around black coat of his own design, Hong said he likes to wear his own creations.

Recently rebranded under its new name, BYSHAO has been in the works for over two years, and is set to launch in 2018. Hong has made huge strides toward creating his ideal company and style.

Sustainable, ethically sourced materials are of utmost importance for BYSHAO. Only natural fiber fabrics like cotton and linen blends are used in the designs. To avoid creating more waste on our planet, Hong prefers working plant-to-piece with certified organic materials, and avoids polyester. Natural textiles and humane working conditions are the core of his passion for sustainable clothing, and it’s something he’s sticking to.

The pieces of BYSHAO are best described in Hong’s own words as minimalistic, gender-neutral and timeless. Specializing in overcoats and tops, BYSHAO is both modern and classic with structured silhouettes and neutral colors.

Participating at the 2017 Art Meets Fashion show in Salt Lake City, Hong’s brand was one of the five main shows. Events like this help secure a following that he hopes will subscribe to BYSHAO’s e-newsletter. Emails are more of a personal connection with consumers, directly informing them about lookbooks and future sale dates. A great way to foster a connection that leads to loyal customers is to start on platforms like Instagram and Twitter.

As Hong’s demographic isn’t necessarily in Salt Lake City, he finds it important to get to know his followers through social media. He mentioned his use of geo tags, event announcements, stories and live videos to view people from the other side of the planet. “You can basically be right there and see the people there as well,” Hong said.

Networking locally and internationally has furthered Hong’s knowledge and increased the presence of his brand. Social media form connections that wouldn’t otherwise be possible. He’s found photographers, models and hair and makeup professionals to work on photo shoots and runway shows.

The internet is a fantastic way for startup businesses to get their name into the hands of others. “Social media is very much an open portfolio,” Hong said. The ability to view others’ work passively before making real-life connections is something new to the world. This can acutely affect professional creatives, as a lot of their work can be judged from a 5-inch screen.

Without social media tools, Hong would have had a much harder time making local and international connections in the fashion industry. It’s unlikely that Martellaro would be the owner of a business she built from scratch at such a young age. And Zaugg never would have known about the opportunity to study fashion in Paris, or launch her career as a stylist.

Connecting with customers, mentors and possible collaborators — no matter where they are in the world — is perhaps one of the greatest online inventions of all.

Carly Szemerey

Photo by Lifetouch

MY STORIES:

MY BLOG:

When I enrolled for this class I couldn’t wait. When I learned about the slice-of-life profile that we were going to be working on this semester, I was very excited!  When I learned that we had to interview people that we didn’t know, well, let’s just say I wasn’t as excited.

Don’t get me wrong — I love meeting new people, talking to them and learning new things but deciding whom to interview and how to contact them were the questions that popped into my mind and would not leave.

After pondering story ideas and interviews, I decided that the only way to get over this mental block was to just jump right in and start my fieldwork, so that is exactly what I did. Luckily it was the perfect solution.

As I started interviewing my sources and focusing on my profile story about a breast cancer awareness game put on by an individual who was a high school senior at the time, I began to become quite fascinated with the whole process. I was becoming comfortable with the contacting and interviewing processes and after a while I couldn’t wait to contact more sources whom would benefit the readers of this article.

While interviewing the source who organized the game I became impacted by what this man had to say. He was such a selfless person that just wanted to help a cause. I left the interview that day wanting to be more helpful toward the people around me. Safe to say this was not in the realm of things that I thought I would be leaving this interview with but I’m so glad I did.

This story was a lot of fun to report on. I had a great time and was able to figure out some things about my own life thanks to this article. I now know that I love reporting and news writing. I also learned that there is so much out there to learn and I know I can’t learn it all, but I wouldn’t mind trying.

ABOUT ME:

I am a sophomore at the University of Utah and plan to graduate in 2014. I am double majoring in mass communication and exercise and sport science. Even though these two majors don’t seem to complement each other all that well, they are both passions of mine.

I am one of those people who loves to be involved and meet new people. I want to try as many things as I can in life which is why I am currently on the route that I am in school. Both of these majors offer me completely different perspectives and experiences that I can’t choose just one to pursue.

Traveling is my No. 1 favorite thing to do. I am an avid traveler and have taken many vacations in my day. Learning about different cultures and people’s way of living is so fascinating to me, so after graduation I plan to take some time and move to Ireland for a couple of months. Following this I will travel around Europe and visit as many places as I possibly can.

My family and friends mean the world to me and I can’t begin to thank them enough for supporting me through my endeavors. They have helped me through so much and I couldn’t be luckier to have them in my life.

Matt Ellis

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MY BLOG:

Most college students become big fans of their universities during their time on campus, and I am no different. I have been taking classes on and off at the University of Utah for about five years now, in what I jokingly refer to as my “extended four-year plan.” My focuses for my stories stem from the pride I feel in being a part of a great University.

I was having trouble finding a subject for my profile, so I decided to find a U graduate who had been successful in their career. Fortunately James Clegg was going to be in town for a weekend, so I had the opportunity to sit down with him and find out how he got to a prestigious law firm in New York City.

The main thing I would have done better if I had the chance to do it over would be to come up with better interview questions. The ones I had certainly provided me with sufficient information, but I think being a little bit more in depth and comprehensive would have served me well. Since the initial draft, I have had to check back with James and his wife multiple times to clarify the notes I had.

I think that I did a good job of making my profile appealing to readers. For University students, it can be interesting to read about alumni from your school who have gone on to be successful, especially for one who may not be entirely sure of their future career path.
I think I ended up with a good piece, but it was definitely a learning experience.

ABOUT ME:

I am currently a junior at the University of Utah majoring in mass communication with a focus on journalism. I am an avid fan of almost any sport, but my focus is often on football and basketball, both college and professional. I ultimately hope to be a sports journalist for ESPN.

During my younger years, I was blessed with the opportunity to travel around the world with my family, and lived in Tokyo, Japan, from 7th grade until I graduated from high school in 2006. Since high school I have held a number of different jobs, from lifeguard to restaurant worker to salesperson.

On a nice day I enjoy longboarding or getting some friends together for a football or basketball game at the park. During the colder months I try to get on the mountain for some skiing or snowboarding, both of which I have been doing for years. I have also been playing the guitar since I was in middle school, but school and work don’t always allow me time to sit down and play.

I currently work as a sales professional for Clearlink, primarily selling AT&T home services. After I finish school here in Salt Lake, I plan on pursuing a graduate degree but do not have a specific school in mind.

Javan Rivera

MY STORIES:

MY BLOG:

She went skydiving.

There it is. The single most interesting part of the interview I had with Natalya Sergeyevna Nizkaya, and it didn’t even make it into my profile on her.

It was near the end of my interview with Nizkaya. We were sitting there in her cubicle, talking about everything she had accomplished in her time at the University, and I was trying to get a better sense of who she was as a person. What better way to get to know a person then to discover what they consider to be their greatest accomplishment?

So I ask. She smiles, and I expect her to say something in regards to the incredible story she’s just told me about her time in Russia and how she came to America. Instead, she tells me about her friend’s desire to do something special for their birthday. She describes the events surrounding the idea of skydiving, how she and her friend were the only two to go through with the jump.

I sit back and think on what she’s just told me. It’s such an interesting story that, for a moment, I consider changing the perspective of my article so that I can include it. But then I look at the clock and see that 39 minutes of the interview have already passed. I decide to move on instead.

Later that evening as I was writing the first copy of the profile, my mind continued to wander back to that story. It was so out of place, such a random event when compared to the rest of my notes. The more I played with it, the more I came to realize that it just wasn’t going to fit with the focus of the article. In the end, it was left on the cutting-room floor, as the only thing I heartily regret about the article.

This story, more than anything else, has stuck with me this semester. Thinking about the sheer wealth of information that I gather as a student-journalist, and even what I hope to gather as a career reporter, is more than I could ever hope to include in my articles.

This surely isn’t something that’s limited to my own writing. The process of sifting through one’s notes to find what fits within a particular article is something journalists around the world do on a daily basis. So then, what interesting tidbits get left out of the articles I read every day? What simple, but interesting topics are cut or are simply never included in the stories that go up in newspapers around the world?

These questions are something that only those who’ve written the articles can really answer, but I think I’m all right with that. Interviews can be unpredictable, and I doubt this will be the last time I have some small anecdote that doesn’t fit with what I’m covering. Rather than fret over it, I think I’ll just write them down and keep them as unique perspectives on stories past.

ABOUT ME:

Writing has been a part of my life since my childhood. Whether it was my obsession with a good book, or the little storybooks I would write when I was younger, word crafting has always been something that has drawn my interest.

It wasn’t until high school that I first began to write with any real fervor. I spent many hours writing fictional content in those years, and I believe they were a time of discovery for me. I learned how to hone my skill with the pen, how to breathe life into paper and ink, and ultimately, how to express the wonder of the surrounding world through the marvelously expressive English language.

I did not discover my desire to craft stories based on real happenings until I began attending the University of Utah. I first came to the U in fall of 2009, and beyond a shadow of a doubt I knew I was going to become a novelist. That is, until I took my first English course. While I could never condemn the works of Shakespeare or Twain, it quickly became apparent to me that what I was learning would never be practical for the life I wanted.

So began my search for a major that would allow me to combine my love of writing with a career path that I could genuinely enjoy. It didn’t take me long to discover the journalism track at the U. At 20 years of age, my life is just beginning. I look to a future in which I desire to write and gain further knowledge to improve that writing.

The majority of my work this semester is related to my courses, but as I pursue a new opportunity at The Daily Utah Chronicle this semester, I hope to continue to practice the craft that I love.