Jasmyne Reynolds

MY STORY: 

MY BLOG:

When we were given the assignment of writing a story about something surrounding our community, the first thing that came to my mind was Howdy Homemade, an ice cream shop that recently opened here in Salt Lake City. Howdy is unique because of its business model of hiring mostly individuals with special needs. The energy and the power held inside of that little shop is magnetic, and it is something I wanted to share with others.

Screen Shot 2017-11-30 at 2.04.17 PMMy goal for the story was to really highlight what Howdy is, and how the business model works. I had the pleasure of speaking with several employees, two managers, and members of the family who opened the store locally. Each of them shared with me what Howdy means to them, and why individuals with special needs are “heros” in the workplace. Spending time at the shop, speaking with customers, employees, and trying one too many samples of their delicious ice cream, I slowly began to take in the meaning of the business model.

Sifting through all of the information I gathered, I decided I wanted to tell the story through a personal, progressive form. I structured the story in order of the beginning, middle, and end of the shop-opening process, telling it from each source’s point of view. In doing this I learned that oftentimes what we need to write about to tell the story properly, doesn’t always reveal itself in the very beginning. Through this process I learned to be patient with my writing, my narrative, and what is happening in front of me.

ABOUT ME:

Currently, I am a strategic communication major and a junior at the University of Utah. I am working on accumulating work experience in the fields of advertising, design, public relations and marketing.

Zaina Abujebarah

MY STORY:

MY BLOG:
I really wanted to write a piece that required putting myself into the community. By interviewing the owners of places I already visit at least once a week, I opened up the opportunity for those who may not know much about the vegan lifestyle to learn more about the things happening specifically in their own backyard. I found that the owners of Vertical Diner, Boltcutter, Monkeywrench and Mark of The Beastro were my best options, because they’re all located in downtown Salt Lake, which makes them more accessible and convenient to locate for those who are curious and because they’re easy to recognize.

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I took all of the information I gathered and spun them to fit a more educational approach. Veganism is a somewhat “taboo” subject, especially to those who already have formed opinions on it. I wanted my angle for this piece to be serious and informative while also addressing the fact that vegans aren’t missing out on delicious food, and eating plant-based foods doesn’t have to be scary or “gross.”

I was surprised by how open the business owners were to answering the questions I had, and how willing they were to share their opinions on animal liberation and the state of the vegan community. I had a lot of fun talking to them, learning more about them and sharing stories. I hope this excitement resonates with you, as well.

ABOUT ME:
My name is Zaina Abujebarah and I’m currently working on my bachelor’s degree at the University of Utah. I’m a declared communication major with my sights set on journalism. On top of my school work, I’m currently fulfilling an internship at SLUG Magazine, while also working as a barista at The Coffee Shop. When I’m not working or going to school, I love being a part of the local music scene and attending shows. I have a passion for poetry, veganism, photography and film.

Natalie Mumm

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Born and raised in Southern California, I moved to Utah in 2015 to pursue a Communication degree, focusing on the Strategic Communication sequence, with a minor in Arts and Technology at the University of Utah. I am a part of the Delta Gamma Sorority, which allows me to involve myself with the community, and the campus, in various volunteer opportunities. After graduation, my goal is to work as a social media manager for a company.

Through the course of the Arts and Technology minor, I have taken Intro to Digital Photography. This class is what initially introduced me to The Salt Lake Gallery Stroll. An assignment allowed students to attend the event, and visit a minimum of two galleries. Talking with an artist or representative of the gallery, as well as documenting your attendance with various photos was required.

I found The Salt Lake Gallery Stroll to be very amusing. I carried a goal to introduce the event to college students and young adults through my story. Hoping to enlighten individuals, and increase attendance at future gallery strolls.

Enterprise Story

Reflection Blog 

Ryker Jackson

MY STORY:

MY BLOG:

My story idea came after mulling over quite a few of them. I knew that the opioid crisis was a heavily discussed one, but I wanted to take a more in-depth look at recovery options and what works.

I did quite a bit of research online, but I also had the benefit of knowing personally multiple sources who were involved in the recovery of those suffering from addiction. These people had first-hand experience and were very beneficial to the story.

While finishing the article, I came across a dilemma in which one of my sources contacted me and explained that he would rather not be named in the story. This was easily solved by using an abbreviation, but it was a strong reminder to me of the seriousness of the issue at hand.

I had quite a bit of information for a while, because I knew that I wanted to get the article right. I did not want to rush through anything and leave out an important detail, or portray opioid addiction and recovery as anything other than what it is. Ultimately, it fell upon the importance of helping people understand recovery, and that became the focal point from where my article grew.

I was surprised at how personal this article became to me. I began looking at it from an outsider’s perspective. I had never dealt with this issue before, but I could sense and understand the pains and joys experienced by those I interviewed. I can say in all honesty that this was the most difficult article I have written, but also by far the most rewarding.

ABOUT ME:

I’ve been writing for a long time — as long as I can remember, actually. I’ve been writing stories and books, or at least attempting to do so, my entire life. I was born in Salt Lake City and I have spent my life here. I served as a missionary for the Church of Jesus Christ of Latter-day Saints for two years in Los Angeles County, and am now studying communication at the University of Utah. News writing is incredibly important — it brings stories to light and informs people of what they need to know. This is my responsibility, and I take it very seriously.

 

 

Samantha Shaw

MY STORY:

MY BLOG:

When I was pondering ideas for my enterprise story, I knew I wanted to write about something I was passionate about. After all, how many times are you given the freedom to write passionately in an academic sphere? I’d been attending poetry slams in Salt Lake City for two years and was very aware that the community was under-discussed. With this perfect blend of interest and under-coverage, I had my pitch. My fellow journalists were nothing but supportive of the idea and their enthusiasm spurred my decision to cover the SLC slam poetry scene.

Locating sources was, fortunately, very easy because I had been an attendee at the events for so long. I was also lucky enough to have a connection to the Vice President of Wasatch Wordsmiths through Her Campus Utah. Through these links, I landed interviews with two of Salt Lake City’s most prominent poets: Dorothy McGinnis and Bryce Wilson. They were a great mix of sources because they all had something different to bring to the table. Dorothy having a leadership position in the community was phenomenal and both poets had, at one time, represented the local scene on a national stage.

The biggest obstacle in this process was scheduling. I realize this is very different from working as a journalist because I wouldn’t have two other jobs to work around. However, there is a delicate art to scheduling interviews with subjects in that you have to be persistent but still make them want to give you an interview.

Going into the interviews, I knew I was going to get a huge variety of responses and information. I also knew that my topic was one that few people know a great deal about. With that in mind, I created a rough outline for my story in the sense of which aspects of slam poetry I wanted to address. From that, I asked each poet the same set of questions, with room for deviance and follow-up questions to specific things they said. Once I had all the notes, I assigned each interview a topic in my outline to cover. For example, I used Dorothy’s interview to talk about what slam poetry is and what is unique about the SLC community and I used Bryce’s walkthrough of a typical slam.

The writing process was different than any kind of writing I’ve ever done. Through Her Campus Utah, I’ve done profile writing, but I’ve only ever used one interview. Compiling information from three different sources was an entirely new obstacle to tackle. My organizational skills were definitely put to the test.

Overall, I’ve learned so much about journalism from this project and I’m confident that the skills learned on this story will translate to many aspects in the rest of my life.

ABOUT ME:

I am 20 years old and a junior at the University of Utah studying communication. In my third year at the U, I couldn’t imagine going to school anywhere else. I am heavily involved on campus. I am a proud member of Greek life on campus as an Alpha Phi and I have written for Her Campus Utah for two years. I am also expanding my writing experience as an intern for Studio 200 on campus.

I love writing and hope to take my skills to a career in wildlife conservation, ideally in an editorial position at an organization like the World Wildlife Fund. I would be thrilled to be able to use my words to save our environment and the animals that inhabit it. As of now, I am content to use my on-campus writing positions to spread awareness about wildlife conservation.

When I’m not in class or at one of my two jobs, I enjoy playing video games, painting and writing for my personal blog. I am counting down the days until I can adopt a dog — or five — and move to Washington.

Abigail Sabir

MY STORY: 

MY BLOG: 

After sharing my chosen major of strategic communication at the University of Utah, and hearing the usual response of “communicating is important,” or “What can you even do with that?” I soon found myself also doubting the strength of my desired degree. As I got further into the required courses, I was quickly assured that strategic communication is not only challenging, but also applicable to many real-life skills.

When I started the Intro to News Writing course, I had intentions to breeze through assignments with minimal challenge. However, I was quickly proved wrong. Throughout the semester, the requirement to pitch a story idea, interview sources, write a lengthy story on the chosen topic to then be published was daunting.

As I struggled to choose a relevant topic for my enterprise story, I turned to my interest for community involvement to guide my focus. I work at a local business as a baker, and love to see the interactions between various local businesses and their involvement with the community. That interest guided my choice of topic on local businesses giving back to charity.

I was surprised to find out that many businesses that give back are not as recognized or obvious in the community. It took more effort than expected to choose the most fitting philanthropic businesses for my story. When I chose to write about Even Stevens, Cotopaxi and Stonehaven Dental, I was lucky to have very accessible sources found through the various websites. Those websites led me to be connected with my sources via email, that gave me the in-depth information to develop my story.

I found that after I decided on my main idea, each new interview and the supplemental research done, led me in a more exciting direction. I made sense of the extensive information through narrowing it down to what was the most relevant to my focus of spending money locally to contribute to philanthropic efforts.

Through writing my enterprise story, I found myself in need many of the skills taught in the course. To use all of the AP style rules, correctly make attributions and not stray from the focus of my story was a source of struggle through the writing process. I not only strengthened my writing skills, and gained more interest in the interaction between local businesses and charity in Salt Lake Valley.

ABOUT ME:

I am currently a student at the University of Utah, pursuing a bachelor of science in strategic communication and minoring in health, with an expected graduation date of Spring 2019. I am from the Bay Area in California and have been living in Utah for four years. 

I spent my first year in Utah attending Salt Lake Community College before transferring to the University of Utah. Upon coming to The U, I got involved in the Alpha Phi sorority. Shortly thereafter, I joined the national online magazine called Her Campus as a writer.

I have a passion for connecting with others, writing, traveling and culinary arts. When I am not attending school, I work as a baker at a local bakery called Poppies, and spend my free time with friends and family. 

Reem Ikram

MY STORY:

MY BLOG:

Growing up, I always have had the opportunity to see things first at hand. I was able to see them for what they actually were in reality. My religion and my upbringing in a low socio-economic household is what made me be able to understand and acknowledge issues within the world. I am a Muslim. These characteristics are what has shaped my interests and passions. I tend to develop my stories based off personal experience and what I feel connected to.

Concerning “The New Colossus: A glimpse of the values of Lady Liberty,” I felt that I had to give a voice to those who couldn’t speak. I wanted to bring awareness to the refugee crisis and the agencies that go out of their way to help them. That was my focus.

While writing this piece, I reached out to refugee help centers, immigration attorneys and local work force departments, to see which would be available for an interview. I decided to interview people from those areas because I knew that they dealt with refugees personally. They were the best options since they had multiple insights on the refugee crisis and knew what the refugees were going through on a first-hand basis. Though the season made it really hard for anyone to get back to me, I managed to find one person to speak with from each organization. Each interview ran smoothly and surprisingly there weren’t any obstacles besides actually scheduling an interview.

During the interviews, I made sure I had a list of questions written down, to help me stay on my focus. Being organized helped me make sense of all the information I was being given. When it came to actually writing my story, I had to break down every piece of information I had. I had to organize and re-organize my piece multiple times to make sure it gave off the right emotion and had an appropriate delivery, all while making sure it was interesting to read. I made sure to include everything that I was given, so nothing important was left out.

What surprised me the most was how everyone was so involved and despite setbacks they were still passionate about helping those who are in need. Overall, writing this story helped me realize how important being a humanitarian is and what being a part of a community entails.

ABOUT ME:

Reem Ikram, a long-time advocate for human rights, brings more than an open mind and different perspective when concerning issues that are present within society. Focusing her time on volunteering at the local soup kitchens and setting up fundraisers for those in need, Ikram has gained a compelling outlook on how life should be lived out. Currently living in Salt Lake City, she also attends the University of Utah, majoring in communication with an emphasis in broadcast journalism, she is expected to graduate in 2019.

Ikram grew up in a disoriented family, constantly struggling with being financially unstable and watching her mother be a victim of domestic violence. Though her living situation wasn’t ideal, it allowed her to become more than resilient. It inspired her to be super productive and overly optimistic.

After enduring such a turbulent past, Ikram decided to pursue broadcasting to be a part of a larger platform so she could then be able to reach out and help more of those in need. While trying to reach this goal, she has also taken part in numerous independent projects in order to make a name for herself. These projects range from writing stories for her university’s paper, acting in independent films relevant to raising awareness to social conflicts and issues, to running two small businesses and her own film production company.

While always keeping herself busy, Ikram is determined to make a positive change in the world. She is no stranger when it comes to tough times and having a lot on her plate.

Jackson Caldwell

MY STORY:

  • Kindergarten: the new first grade

MY BLOG: 

For my story I wanted to write about a topic that I discuss daily. My first idea was about gun control and the second, education. I am passionate about guns and that is one of my hobbies. However, I wanted to write about something more local. My wife is a kindergarten teacher and we are always talking about education in the state of Utah.

When I decided to write about kindergarten I wanted to make it more personal. I went to my wife’s school and asked teachers, educators and parents if I could interview them. I wanted to get three different viewpoints, the teacher who is directly working with the kids, the administration that links the government to the kids, and parents who will see the real growth outside of the class.

My focus was on the students and if kindergarten needs to be mandatory in the state of Utah. I wanted to focus on the impact that kindergarten had on the students and if it needed to be mandatory.

My story had all the elements I wanted to include from my research phase. If I could do it over again, I would try to interview someone from the state of Utah legislature to get the government’s perspective.

I found this story hard to form and write. I have written papers in APA format but writing in AP style was a change. Overall, I found that I really enjoyed this assignment. I was able to broaden my writing skills and get experience writing to tell a story.

ABOUT ME:

My name is Jackson Caldwell. I am working full time and studying strategic communication at the University of Utah. I hope to work in a marketing or strategic communication role when I graduate. I am an avid sports fan and love Utah.

María Hernandez

MY STORY:

MY BLOG:

Writing is not easy.

Now, being a writer and an interviewer, that’s a challenge.

When thinking about a topic for my enterprise story, I came up with a big moral dilemma: Would I pick an easy topic that I had already done research on and knew about, or would I pick something completely outside of my comfort zone and learn and write about it?

After narrowing down my topics to about three, I decided I wanted to challenge myself and took the assignment as an opportunity to learn about something so close to home, yet so unexplored.

Undocumented immigrants.

How could I talk about such a sensitive topic that I had no clue on? Who would be brave enough to open up and identify themselves as undocumented? Would that be ethically correct and even safe for me to do?

All I knew is that I wanted to tell a story. The story of someone who could inspire and educate readers about the reality of millions of people in our country. And then, the idea came to me: I wanted to talk about Manuel Valdez, my boss at one of the best restaurants in Salt Lake City. I knew his story was interesting based on the fragments of it that he had told me, and I wanted to know more. I wanted to tell everybody the story of this hard-working man.

When I told Valdez about my idea, he laughed it off. He does not really like to talk about himself or to share his personal stories with anybody. But after lots of convincing and negotiation, he agreed to give me an interview.

That Sunday, I went over to his house, where he was having a BBQ with his family and friends. After eating and chatting, Valdez opened up and we had what became a 7-hour interview. There was so much information, that my hand hurt from all the notes that I took! I did not want to leave any information out, so I made sure to ask many questions and record everything. Throughout the same week, I interviewed my two other sources: Valdez’s son, and Lora, a Lone Star customer. Those interviews were extremely short compared to Valdez’s, but I had the information I needed.

When it came to writing the actual story, the fun started. I had so much information, so many details, perspectives, and anecdotes that I wanted to include. When I finished writing my first draft I was at 1,300 words, without counting one of the interviews. I felt frustrated and overwhelmed by so much information. I felt that the story did not flow and that in my urge to include everything, I was jumping from topic to topic.

So I closed my computer and did not open the story for another three days.

After receiving advice from my classmates and Prof. Mangun, I decided to revise my story. I needed to narrow it down, and almost be cruel. I needed to stick to one topic or at least signal where new information was being introduced.

I tried to organize the story by life events and used headers to signal those events. It helped to make the story flow, and it helped to stay on topic while including different anecdotes and ideas.

After finishing the second draft, I verified some quotes with Valdez that I wanted to document correctly. I realized that my handwriting and note-taking skills are not as sharp as I thought they were. I could not recall half of the things I thought I would. Good issue to identify and to keep in mind for future interviews.

After many revisions and decisions, I finally had my last draft. And I loved the story. It was inspiring, surprising and relatable. It had a clear message and was not over-the-top dramatic. This experience really helped me to highlight several weaknesses and things I need to work on for further interviews. And most importantly, it opened my eyes and informed me about a reality I did not know of. The reality of millions of people who come to America with nothing but their pockets full of dreams.

ABOUT ME: 

If as a child, someone would have asked me what I wanted my life to be like in my 20s I would not have come close to what it is today. I have usually been quite scared of taking risks. If life works right now, why change it?

After being my whole life in Colombia, I decided that it was time to leave the nest and look for better opportunities. I was terrified since it was a harsh change and risks were not my forte. However, I packed my bags and decided to follow my heart despite my fears.

Today, I am a junior at the University of Utah, pursuing a bachelor of science in communication, psychology and economics. I have been in the States for about five years, learned a whole new language, and traveled around the world, exploring new cultures and opening my mind. I have worked in customer service for about four years, and have learned a lot about human relations and communication. I have a big passion for volunteering and community service.  I have gained over 400 volunteer hours and plan on gaining more over my career. Last summer, I had the opportunity to complete an internship with Zions Bank. After it, I realized I was passionate about banking and am planning on pursuing a career in this field after graduation, which is expected in Spring 2019. My main life goal is to be able to give back to people. I was very scared of taking a leap of faith, and I want to be there for others who are in that same spot. In order to achieve this, attending law school is one of my long-term goals. My dream job is to have my own company that provides aid to developing countries, creating job opportunities and giving back to the community.

When I was young, I dreamed of being a counseling psychologist and having an office to treat people. It seemed like a safe plan. But life isn’t about a “safe plan.” And taking risks has taken me to places that I never imagined I would go. I am sure young-me would be –though surprised– proud and happy to see who I am today in my 20s.

Savannah Bernardo

MY STORY: 

MY BLOG: 

Everything that I know about writing starts with passion. If there is no fire behind the words you are writing, then why are you writing at all? As I began to search for the topic of my story, I knew it had to be something I cared about.

On Oct. 1, 2017, there was a mass shooting that occurred in Las Vegas. Concurrently in my course, Family Health in Communication, we were reading on the topic of mental illness. Over the many different news sources that I read about the shooting, so many articles tried to link the shooter to having a mental illness. This idea instilled a stigma into so many people’s minds that because someone has a mental illness, they could be the reason behind a catastrophic event such as this.

This is where my new passion began.

My initial search of people to interview started with the thought that I needed to educate myself on the topic. And who better than some of the experts in the field, who work with people diagnosed with a mental illness every day. Once I became more educated on the topic I needed to find the reason why people would care.

Pulitzer Prize-winning journalist, Bob Woodward, who spoke at the University of Utah in November 2017,  discussed the importance of “plugging into people’s red hot center.” And that was exactly my goal. Within most of my interviews, I was able to locate that red hot center through questions that were difficult to even ask, let alone for my interviewees to answer.  

Although I chose a topic that is more sensitive than most, I learned so much throughout each part of the process. I must have listened to each of my recorded interviews about a dozen times. Then I would start dissecting each one to get exactly what I needed from it to start writing. Just to listen to them another dozen times, and rewrite what I had already written. This process was relentless, but completely necessary to get the right story out.  

The main thing that I really took from this class was that no matter what you’re writing about, you have to find that passion. If there is no fire behind the words you’re writing, you won’t give readers a reason to care. Although interviewing people may be difficult, if you show that you care through your questions, you’ll be able to plug into their red hot center. By doing this, you will get the answers you need, and most importantly — your story will mean something.

ABOUT ME:

Savannah moved to Salt Lake City in 2015 with a goal to finish her bachelor’s degree at a university. She was born and raised in San Jose, California, and although she was comfortable living in beautiful weather and close to family, she knew that she had to leave home to figure out life for herself.

Savannah began playing softball when she was 10, and made it her passion for the next 11 years. She played year-round on competitive traveling teams, and loved every second of it. But softball was more than just an outlet, it taught her many life lessons that she still incorporates in her life today.

Staying busy has always been a lifestyle for Savannah. Excelling in school, while working multiple jobs and playing collegiate softball all at the same time, allowed her to figure out the kind of person she is — busy.

Although playing softball at a four-year college didn’t end up being in Savannah’s future, finishing school at the University of Utah is.

Attending junior college allowed Savannah to save a lot of money when it came to school. However, transferring to the U this semester, has been the greatest experience she has been a part of since her move to Utah.

Savannah expects to graduate in December 2018, with a Bachelor of Science in Communication with an emphasis in strategic communication. She is not completely sure of what career path she will take after achieving her degree, but has a few ideas in mind.

Her passion for sports and what it can do for a person’s life has always struck her interest. Being able to have a career that involves constantly staying busy, as well as incorporating her passion of sports (sports journalism?), is the next goal she is striving to accomplish.

Reflection Blog – Faye Barnhurst

I began brainstorming ideas by thinking about current events in Salt Lake and on campus. As a student-activist, I considered different political issues in Utah, such as Operation Rio Grande, police brutality, etc. I thought of the Ben Shapiro event, as it had been the biggest activist action on campus in a while. I knew that the event was not current enough to suit the story, but the group who put it together, Black Live Matter Utah, had not gotten much coverage. Black Lives Matter seemed to be a new group in Utah, so I tried to consider what the public might be wondering about them, like who they are, why they started, what their goals are, etc.

I already knew some local activists, so I was able to use them as sources or connections. I also was able to schedule an interview with Lex Scott, the founder, which was fantastic. Lex Scott was a great source. I felt that it was very valuable to learn about the group directly from the source. I was also able to interview TK Flory, one of the first BLM activists in the country, which was really interesting. I’m thankful that these individuals were willing to be interviewed by me, especially as both of them are black, and I didn’t want to speak for them or their movement.

I had some difficulty contacting Lex Scott because she is involved with so many organizations, which makes her very busy. I had somewhat of an ethical dilemma because the only people I was able to contact from BLM Utah’s media team were white people, and like I said before, this is a black movement, so it’s important to prioritize black voices and not speak over them. I would have felt unethical to only interview white people from the organization. I continued to reach out to other people to get in contact with Lex, and luckily I was able to get the interview just in time.

When beginning the first draft of my story, I definitely had a different idea in my head than what I ended up with. I was planning on starting out by explaining the national BLM movement and some recent cases of police brutality in the US, but it just didn’t flow well. It took the focus away from the Utah Chapter, which was supposed to be the point of the article, so I made an outline and focused much more on the local issues BLM had been focusing on.

I learned that outlines are crucial. If you try to write an article start to finish, with no outline, it will take at least five times longer. I also learned that I like writing about activism. Lex Scott thanked me specifically for choosing to write about them and giving them a voice, which made what I was doing much more meaningful. It’s important to give a voice to those who are often silenced by the general public.

I’m thankful I had the opportunity to interview activists I admire, like Lex Scott, TK Flory, and Jacob Jensen. I hope to be able to cover more activist events in the future and to give a voice to those who are silenced.

Bio

Black Lives Matter has taken to the streets of Utah and they’re here to stay

Reflections on Interviews with DACA recipients

By Citlali Jauregui

I decided to write about DACA recipients because I wanted others to know about some of their struggles for a better life. Some people don’t take the time to read these types of articles since DACA doesn’t affect them, but it could affect someone who they are very close to.

Recipients of DACA whose permits expired before March of 2018 had until Oct 5, 2017 to renew their permits. No new applications were accepted after October 5. The Mexican Consulate located in Salt Lake City provided financial assistance for those who couldn’t afford the application fee of $499. They also provided services in which DACA recipients could attend and meet with a lawyer, free of charge, to get their application going before the October deadline. Every two years DACA recipients would go to the U.S. Citizenship and Immigration Services to get their bio-metrics taken after their applications were approved. In the September issue of The New York Times stated that there are 800,000 DACA recipients who are affected by the removal of DACA.

I have a few friends who have DACA and were willing to share their story with me. I also wanted to get the views of a few parents of DACA recipients and their reasons for bringing their children to a different country. They were the best sources for my story because their journey on coming to the U.S. wasn’t easy and they all faced struggles in different ways coming from different countries.

I did encounter some obstacles while developing my story, especially during the interview process. Immigration is a sensitive topic to talk about and both parents I interviewed preferred not to include their full name in order to keep their identity safe. I decided to focus on their whys for coming to the U.S, their struggles, and their hopes. I also decided to focus on Lopez’s story specifically, just because he decided to come to the U.S. alone to be reunited with his parents. During my writing process I became stuck a few times, because I wanted to include the full story of each DACA recipient I interviewed. Each person I interviewed had a very unique story and I wanted to include their whole story with more detail, but due to space I had to leave some things out. Another struggle that I encountered was trying to leave my bias out and be more transparent. I am an immigrant as well and I have experienced some of the same struggles as the individuals I interviewed. I tried writing this story by putting myself on the outside, which was hard, but I believe I accomplished it. It’s not easy starting a new life in a country that is very different from our own, but we adapt ourselves and with commitment and dedication anything can be possible.

Story: An opportunity for Success is taken away

Citlali Jauregui

About Me

Bioam Junior at the University of Utah majoring in Strategic Communication. I am not sure what specific career I want, but I can’t wait to explore and see what the future has in store for me.

I was born in Jalisco, Mexico and grew up in a small pueblo called Zapotlan Del Rey until age seven. Coming to a new country, facing obstacles, and learning a completely new language really shaped me. I developed dedication and commitment that helped me to become the person I am today.

I am a motivated and ambitious Hispanic woman who wants to acquire more knowledge and to explore the world by learning about other cultures and sharing other people’s stories. For me, writing was never easy, but I’ve always liked it. Trying to express my thoughts and ideas on paper always seemed difficult, but writing has given me a pathway into thoughtful expression.

Linkedin

Reflection Blog on developing story

Story: An opportunity for success is taken away

 

Holly Vasic

About Me

Writing1

I am a student at the University of Utah seeking a degree in Communications, the journalism sequence. I write for the Arts and Entertainment section of the student newspaper, The Daily Utah Chronicle, and for the South Salt Lake City Journals. I have always been a writer and I am finally pursuing my dreams. I have learned a lot about news writing in class as well as from experience through the student newspaper. The more I learn and write the more I love the journalism process. My favorite part is meeting new people and interviewing them. The writing part is probably my least favorite, ironically.

Check out my story on Operation Rio Grande by clicking here.

Read my reflection blog on writing the Rio Grande story by clicking here. 

See my LinkedIn by clicking here.

Have a look at my portfolio by clicking here.

Operation Rio Grande may not be prepared, or be the answer, for homeless addicts

Story and Photos by HOLLY VASIC

SALT LAKE CITY – Operation Rio Grande is ready to begin helping homeless addicts as part of its “Phase 2.” Law enforcement agencies are well into the first phase of pursuing active criminals from the area. As part of Phase 2, certain treatment centers have received funding to expand, but clinicians in the addiction field say this is not the answer and infrastructure does not exist to support the client load.

Sit in on any Salt Lake Area 12-step meeting and sooner or later references to “The Block” will be heard. The Block is the nickname for the area between 200 S. and 400 S. on Rio Grande St. in Salt Lake City’s downtown, where illegal substances pass fluidly from dealers to users. Operation Rio Grande is currently attempting to eradicate the drug trade from The Block and the questionable activities that seem to come with it.

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The Rio Grande street sign on a grey Sunday, November 26, 2017, in Salt Lake City.

Salt Lake City District 6 Vice Chair, Charlie Luke, explained that the city, county, and state of Utah are working together on the operation, SLC is largely responsible for the “on the ground” efforts. “We can fund law enforcement, we can fund cleanup down there, we can do a lot with the zoning. That’s within our jurisdiction,” Luke said. “The county is the one who started moving money into treatment and things.” Law enforcement is arresting people who have felonies and those who sell illegal drugs, “we are not trying to arrest homeless, we are not trying to arrest addicts, we’re trying to arrest those who are preying on the homeless and the addicts,” Luke said. Cleaning up the block contributes to Phase 2’s goal of getting people help, however Phase 1 won’t officially end until June 19, 2019 according to the Operation Rio Grande website.

Odyssey House is one of the treatment facilities receiving funds from the county. It has multiple locations with inpatient and outpatient options. Odyssey House also offers “sober living” – transitional housing to help clients get back on their feet. Director of Operations at 7th Street Treatment Center and former support staff at Odyssey House, Melissa Welsh, has experienced Phase 2 first hand when people from Rio Grande first started coming in to Odyssey House. “We didn’t have enough employees to even keep up with everybody” Welsh said.

Odyssey House office building

Odyssey House office building on Sunday, November 26, 2017 in Salt Lake City.

Mary Jo McMillen, Executive Director of Utah Support Advocates for Recovery Awareness, has expressed similar concerns. “The homeless shelters are still experiencing drug use and intoxication.  The complaints I have heard are that there is not enough support staff for help with the complexities that people are dealing with.” McMillen said Operation Rio Grande was not prepared for the second phase.

Addiction has many dynamics and dimensions, Welsh said people who aren’t in treatment by their own choice are known as “compliance-based.” “They’re just trying not to go to jail,” she said. These clients are different than those in treatment by choice. “They go in there and they just bring the street into treatment, they bring the hustle into treatment, not necessarily the drug hustle but their hustle,” she said. Emily Abeyta, a Marriage and Family Therapy Master’s Degree student who is currently working on her practicum hours at Youth Care  – an adolescent inpatient treatment center – agreed with Welsh’s description. “I think that taking people off the street and dumping them in rehab is only going to be effective if that’s what they want for themselves,” Abeyta said. “The point is that you take them to treatment when they’re ready for treatment.” She knows this from being in recovery herself – with just over two years sober – and from her work and education. Since joining Youth Care she has experienced these situations repeatedly, parent’s put their kids in rehab but the child does not want to be there.

Yet, there are anomalies. A low percentage of compliance-based clients do succeed. “Some people, they don’t even know that there was help, and it’s like wow, there’s help, and then they rock it,” Welsh said. Licensed Clinical Social Worker, Lindsey MacFarlane, has also experienced this, she now works at a private practice but spent years at Wasatch outpatient. “I wish I knew what it was. If we figured it out, it would be like okay we solved addiction,” McFarlane said. McFarlane doesn’t know if what is happening downtown is the answer though she remains hopeful, “I think that there’s maybe people who will have the change that needs to occur and that they’ll get the opportunity to get help,” she said.

It is too early to tell if Operation Rio Grande’s Phase 2 will be a success or if addicts from The Block will receive and accept the help they so desperately need. Regardless, implementation of this phase was not as well thought out as addiction advocates would have liked. “There is not one size, or model, or approach, or intervention that fits for all individuals,” McMillen said. The importance of individualizing addition treatment may be something that Operation Rio Grande is only now discovering.

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Holly Vasic Reflection Blog on “Operation Rio Grande may not be prepared, or be the answer, for homeless addicts”

The Operation Rio Grande story, “Operation Rio Grande may not be prepared, or be the answer, for homeless addicts“, idea stemmed from a discussion I overheard with a girl who worked at one of the treatment centers receiving financial disbursement from Operation Rio Grande. She was saying how awful it was because the place was not prepared when people began to come in and it negatively affected other clients. Originally I was planning to focus on the clients who were negatively affected.

I located sources by asking people that were too close to me to interview, to refer me to someone else. In an attempt to tell every side I tried to speak with someone that was an advocate for addicts, someone in government, and an addict themselves.  The biggest ethical issue and moral dilemma I faced was I am a drug addict and alcoholic myself and inherently bias. By finding sources from a variety of places I hoped to counteract that bias.  

As I interviewed people the focus of the story changed so I re-directed and was able to “make sense” of the new focus by listening to what my interviewees were telling me. The writing process consisted of me typing out all the conversations I recorded, reading through them, then I found the story. I was able to figure out an order to the story that made sense and kept it interesting by giving information upfront the reader would need to know, to understand the context, and breaking it down from there. I did not end up including an interview from a drug addict in recovery who was homeless on The Block because the one I spoke with spent time there prior to Operation Rio Grande. I felt like he couldn’t represent that side. I could not find a source who had been a success or failure from Operation Rio Grande sending them to rehab because the program is so new, but I still wanted that side represented. After reading the story I felt that because one of the clinical people is in recovery themselves that was represented without needing a separate person.

What surprised me is that the story ended up being about something else then I originally thought. At first I wanted to focus on everyone else in treatment and how they were affected by people who didn’t want to be there but then it turned into really the homeless addicts being swept up in Operation Rio Grande themselves.

I learned a lot from this experience. Being a writer at the student newspaper I found it hard to have such a long time to prepare and ended up doing my last interview about ten hours before the actual assignment was due. I discovered I do better writing on the fly and that adrenaline kicking in really motivates me, like I said I’m an addict… we do that. The other newspaper I write for, The City Journals, is a monthly paper and this experience has prepared me for future writing with them in that I can anticipate a further out deadline, letting some of that adrenaline rush go, and taking my time to get the full story.

By: Holly Vasic

 

Eva-Marie Putze

About Me

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I am a fourth year University of Utah student majoring in strategic communication with a minor in business administration. Originally from Las Vegas, I moved to Salt Lake City for my undergraduate degree. In the near future I have plans to peruse a Masters of Business Administration in Germany, where my family is from. In the past I have interned for Harper’s Bazaar, InStyle and ELLE Magazine Germany as a digital marketing strategist. As of recently I have a fashion column in Home and Table Magazine, where I update readers seasonally on the latest trends. My interests include snowboarding, painting and playing classical piano.

Click to read my story Coffee shops- reaching the minds of college students. Learn more about my writing process reflections on coffee shops and student customers.

Visit my LinkedIn here.

 

Girls club soccer and the advantages learnt in and throughout the game

By TIFFANY HUYETTE

SALT LAKE CITY-  There are those people in life that are special, something about them is intriguing and admirable, and you can tell that whatever their craft, they pour their heart and soul into it. One of these people is Bruce Cuppett, originally from Pipestone, Minnesota, Cuppett is a retired military veteran, soccer coach, and an important person in the development of Utah Youth Soccer Association.

“My dad worked for American Oil Company so about every two years we would move,” says Cuppett.  “I went to three elementaries, two junior highs, and three high schools.” It wasn’t always easy. “I was a trouble maker when I was in school,” Cuppett says, adding that he “walking the thin line, on the good side and the bad side,” always trying to balance the fun. Occasionally, he’d “get slapped, and then get back in line,” he says.

Cuppett finished high school in Detroit in 1964, where he began junior college and building muscle cars. He then enlisted in the army in 1966, and was on active duty until 1972. Cuppett finished college, with a degree in business management, and rejoined the military until 1999 where he retired after thirty years.

“I never played soccer when I was growing up, when I went into the service is when I learned to play soccer,” Cuppett says. After moving to Utah in 1991, Cuppett’s son Andrew tried every sport but fell in love with soccer and started playing for the American Youth Soccer Organization. Andrew had a great first year coach said Cuppett, but his second-year coach was a “flake.” Concerned, the team parents nominated Cuppett as the new coach because he was the parent who knew the most about soccer. He was unlicensed for a short time, but he soon began moving through his first licensure on his way to becoming a better coach and to understanding the youth game.

So how is it he began coaching girls? Cuppett got a call from Sparta founder Ben Vandenhazel asking him to come and coach a girls’ team. “I don’t know anything about girls” Cuppett said, but he decided to take on the challenge. Years later, Cuppett is still coaching girls soccer, “It’s a much different game, to me it’s a game that I appreciate more than the boys game. I think the girls game is about working, about possessing the ball, looking for a seem in the defense and attacking the goal. Where boys typically are win the ball, and go to the goal all the time.” He described it as a prettier game, but harder to coach. “What I tell the older girls when I work with them was ‘you wanna get into college using your brains, because if you get hurt and you’re on academic scholarship your scholarship its still there’. It doesn’t matter if you’re on crutches or whatever, if you get there going the other way, and something happens you’re usually going to lose your scholarship.”

It can be hard to persevere in the sport. “Because you’re going to lose at some point,” says Anthony Frost, Marketer at UYSA. “You’re going to have the hard days at some point, you’re going to have hard times and ya gotta keep going.”

The key is that “ya gotta love it and ya gotta work it,” says Cuppett. “I believe athletes, when they train properly become very good in society because they are good at hitting bench marks along the way, which helps develop their skills to have in life.” An athlete needs to dedicate their own time to the game, he says.

Cuppett tries to teach his players to problem-solve and to be resilient. “If you’re in the real world and ya got a great job, and ya get a new boss, and the new boss is an absolute idiot, are ya gonna throw everything away? Or are ya gonna try figure out how to work with this person and how to continue. Because you’re on a good path right now and you don’t want to go back out and start all over again.”

Friend and Administrative Director of Coaching at UYSA, Holly Gundred, commented “as a team learning how to deal with heartbreak, you learn to take that and what do you do? You apply it and move on.”

Sports, much like life, is like a roller coaster, says Cuppett. “I think sports teaches you that every day it’s a win lose situation. How well you did in practice? How well you did in a match, ya know? how well did ya feel going into it?” If he can teach his players to be introspective, that’s when Cuppett will feel like he’s done his job.

 

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If your interested in reading the reflections on my story click here .

 

Reflection blog on girls club soccer and the advantages learnt in and throughout the game

In the beginning of pitching ideas for my enterprise story, I knew I wanted my story to be centered around athletics because that is where much of my knowledge and passion are found. I knew it would be easier to invest myself in a topic that I knew a lot about or had the motivation to learn more about. I decided to write about UYSA because growing up in Utah Youth Soccer was extremely beneficial in teaching me life skills and in teaching me how to deal with adversity.

Upon gathering information for my story from previous coaches and the Utah Youth Soccer website, I was able to get in touch with individuals from the admin side of UYSA, and eventually able to go to the new UYSA headquarters and interview a few different people. Upon meeting different people, I reconnected with a previous soccer trainer from my youth days who had both coached girls and worked on the admin side of UYSA.

I started my interviews asking each person what their specific job title was and how they had got the position they now obtained. I then asked about previous jobs and positions, and about their families. Then I went further into depth on the benefits of sports for adolescence. After the interviews I reviewed all my notes and was able to create a story. The best source for my story ended up being the man who had trained my team and other girls teams, and who also worked admin for UYSA.

The struggles I faced were mostly within getting to interview the people I was hoping to interview and within keeping my story within the word limit required. I had to find a way to both include the details I wanted and the details I needed, while also having to distinguish between what I could keep in my story and what I needed to take out. All while trying to tell a story well, intrigue readers, and fit within the word limit.

I was able to choose the focus of my story when I listened over my interviews and had to decide what would be interesting to readers of all types, and what wouldn’t be interesting. I also really wanted to tell a good story, so I had to find a point of view where I could story tell, while still being able to keep inline with my story topic. The writing process was lengthy, and the story ended up extensively exceeding the word limit. I then had to delete any parts that were not necessary, or that did not point back to the story pitch. It was a process of writing a story that would be both interesting and informative to readers, while at the same time telling a story well. I learned that I am much more of a story writer than a news writer but that it is beneficial to add brevity to whatever I’m writing.

Looking back, I am very surprised with where my story ended up going. It ended up being a feature story about a specific person and an organization. I learned much about UYSA through my interview with Bruce but also about Bruce as a person. I was able to attain life wisdom as well as coaching wisdom for young athletes and the parents of athletes.

Link to my story here and my bio here.

Black Lives Matter has taken to the streets of Utah and they’re here to stay

Story and photos by FAYE BARNHURST

SALT LAKE CITY – On Aug. 27 of this year, nearly 400 Utahns gathered on the University of Utah’s campus to protest a speech by conservative commentator Ben Shapiro. Protesters marched from the Park Building to the Behavioral Sciences Building, shouting phrases such as “Hate speech is not welcome here” and “Hey, hey, ho, ho, Ben Shapiro has got to go.” The protest was organized by Black Lives Matter Utah (BLM), an activist organization that has been making waves in the community and doesn’t plan on stopping any time soon.

“We’ve been here for years,” says Black Lives Matter Utah founder Lex Scott, “but we just didn’t have any people or press. But now Utah has discovered that we’re here, so it looks like we’ll actually get some things done.”

After the fatal shooting of 17-year-old Trayvon Martin by George Zimmerman in 2012, “#BlackLivesMatter” began to circulate on the internet. The hashtag sparked a national movement that altered the political climate of the nation and made Americans reevaluate race-relations in the United States. Since its inception, Black Lives Matter has utilized social media and direct action to raise awareness of issues facing African-Americans.

The organization has over 40 independent chapters across the country that each focus on their own regional issues. Earlier this year, the FBI categorized Black Lives Matter as a “Black Identity Extremist organization.” Local activist, Lex Scott, who was just named Utah’s “best tireless advocate” by Salt Lake City Weekly, decided to start the Utah chapter after seeing footage of Eric Garner, an unarmed black man, being choked to death by a Staten Island police officer. “I saw the video and thought ‘Okay, that’s enough. We’re going to stop this. We’re going to do something,’” says Scott.

In collaboration with Utah Against Police Brutality, Black Lives Matter Utah has held several rallies and protests calling for justice for victims of police brutality, such as Abdullahi “Abdi” Mohamed and Darrien Hunt.

“The necessity for a Black Lives Matter chapter in Utah unveils itself in the mere fact that it garners death threats to families of their organizers for the same sort of work that UAPB has been doing for years without any of the same hostility,” says Jacob Jensen, an organizer for Utah Against Police Brutality. 

Both activist groups have been pressuring local legislators to change police body camera policies. After Salt Lake issued an executive order last month that stipulates a 10-day delay on the release of police body camera footage where an officer injures or kills someone, both groups held a protest and sit-in at the Salt Lake City and Council Building to demand that the footage be released within 24 hours of the incident.  

Along with working to end police brutality, Black Lives Matter Utah also addresses other forms of racism.

“Black Lives Matter is all about inclusivity,” says TK Flory, one of the first BLM activists in Los Angeles. “Thinking about systemic oppression, economic oppression, political oppression, systems that uphold white supremacy – these affect everybody in some way, especially black people.”

One of Black Lives Matter Utah’s biggest successes in combating systemic racism is getting Steve Smith, a former Sandy City Council Member, voted out of office for making racist comments about African-Americans. The group canvassed, created a call bank, and even went on the news to get Smith removed.

The organization is also promoting its fourth annual Black Friday Black Out Boycott, to counter systemic barriers that limit black entrepreneurs. Members of Black Lives Matter will boycott all major Black Friday sales, and instead only shop at black-owned businesses. This action is intended to be a rejection of the economic racism facing black people in the United States.

In addition Black Lives Matter Utah opposes mass incarceration, the “school-to-prison pipeline,” and housing and wage discrimination. They advocate for fair and impartial juries, transparency between police and citizens, and adequate political representation for all marginalized groups of the community.

To encourage students to join and lead the movement, they have recently started working with Students for a Democratic Society, a radically progressive student-activist group on the U’s campus. 

The group already has more than 1,500 members on Facebook and is currently setting up new chapters all over the state to draw in support and gain influence in Utah. 

“Black Lives Matter Utah is important because Utah is only two percent black, which means there is just a tiny percent of black representation here, so there’s not a lot of black leadership here,” says Lex Scott. “Most perceptions of the black community come from the media and television where we are painted as unintelligent, ignorant thugs. If there’s a place that needs a Black Lives Matter chapter, Utah is the place.”

With the goal of bringing attention to the issues facing black people in Utah and pursuing equal rights for all, Black Lives Matter is a growing voice in the community.

 

Reflection Blog

Faye Barnhurst

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Faye Barnhurst lives in Salt Lake City, UT. She is a sophomore at the University of Utah, currently studying Communications, Journalism, and Studio Art. She plans to graduate with her BA in Communications in 2020.

Ms. Barnhurst has worked at LUSH Fresh Handmade Cosmetics in Murray, Utah, as a Senior Sales Ambassador and Visual Merchandising Ambassador, for the last two years. She has also done volunteer work with Vague Space, a local non-profit focusing on arts and education, as their social media coordinator.

Ms. Barnhurst is also a student-activist with the Students for a Democratic Society, a progressive student-activist group on the U’s campus. She has assisted in organizing events, hosting fundraisers, and running social media accounts for the group.

Her passions include art, music, activism, travel, and politics.

 

Black Lives Matter has taken to the streets of Utah and they’re here to stay

Reflection Blog

LinkedIn

Kaylee Anderson

MY STORY: 

MY BLOG:

Writing my enterprise story was my favorite part of this whole class and experience. It gave me an opportunity to combine what interests and drives me with news writing skills.

I chose to do my story on how mental health is heightened when you get to college and what you can do to help deal with it. I feel passionate about this topic and finding sources was fairly easy. I went to my personal psychiatrist because I knew she had a lot of insight about the topic. The next step was the University Counseling Center, I got in touch with the assistant director and he gave me great information for my story.

The biggest dilemma I faced while writing my story was to keep myself out of it. I feel so strongly about my topic so it was hard to keep my ideas, personal stories, and my own opinions out. I did a good job of that and only wrote about the people who I interviewed thoughts.

I started by making an outline for my story and participated heavily during the in class peer critiques. Then, I sat down one night and wrote out the whole thing in one sitting because that is how my brain accomplishes things better.

The part that surprised me the most, was how kind the people were that I interviewed, I know mental illness is a touchy subject but everyone was so willing to help my cause. I was also pleasantly surprised on how much fun I had with the story. I really enjoyed talking with people and including their thoughts to make my story flow. I had a wonderful experience with this story.

ABOUT ME:

Kaylee Anderson is a sophomore at the University of Utah studying communication with an emphasis in broadcast journalism. She also is interested in psychology and how the mind works.

Kaylee enjoys writing and traveling to places like Rome and Spain. She is a part of the Pi Beta Phi sorority on campus and plans to run for an executive position next year.

Kaylee was born and raised in Utah and graduated from Juan Diego Catholic High school with a 3.5 GPA and lettered in cheerleading.

Kaylee is passionate about mental health and hopes to raise awareness to the subject through her writing and broadcasting skills. One day Kaylee hopes she will work with a news company and be able to broadcast the news to the public.

Britt Brooks

MY STORY:

 

MY BLOG:

Before taking my first news writing class, I imagined the journalism field as one of clicking pens, quick deadlines and pushy-yet-nice reporters. Needless to say, I was in for a big surprise when I started learning about the hard work, charisma and genuine interest journalists need to have in order to succeed.

I have a background in creative writing. Poetry and fiction have come rather naturally to me, and creating characters from my everyday surroundings has always been one of my favorite pastimes. Journalism is so interesting to me because it actualizes and deepens the story that can be behind the person I’m interviewing.FullSizeRender (3)

The art of good reporting is definitely under appreciated. (We had to buy a 600-page stylebook for things as small as hyphens and commas.) The sheer amount of knowledge and research that go into news articles was shocking. I’ve gained a lot of respect for the press industry in just one semester.

With the daunting project of my enterprise story looming over me, I felt nervous and… like a rookie. Which I was. Which I still kind of am. But that’s okay because if I’ve learned anything from writing, practice does nothing but make you better.

I needed something for this story that would keep my interest, as well as challenge me. Clothing is something I’ve been fascinated by since I can remember, so it felt like the right choice from the beginning. As a little girl I worshiped fashion magazines (let’s not kid ourselves, I still do). I watched award shows just to see the celebrities’ red carpet dresses, and I’ve picked my own outfits since before I knew what a runway was.

I find the intertwining of social media and businesses a unique dynamic. Social media’s impact on the fashion industry was an idea that jumped at me. Being able to interview such driven and creative people from my hometown of Salt Lake was truly an honor. I felt absolutely inspired after learning about the hard work behind their businesses.

ABOUT ME: 

I am a 20-year-old sophomore at the University of Utah. I’ve decided to major in strategic communication and double minor in Spanish and creative writing. Whether it’s fiction, poetry, or journalism, I’m happiest with a pen in my hand.

I love to travel and experience new places. My favorite trip I’ve taken so far is definitely Mexico. I was able to speak Spanish all day every day as well as learn so much about the people and culture I was visiting. One of my dreams is to travel the world and write about each person I meet and each place I see.

The future has always seemed scary to me, and until recently I couldn’t really procure a clear picture in my mind of where I was going. Thanks to really great classes and clubs, I’ve never felt more excited or empowered about my future than I do now.

Three Salt Lake City fashion creatives discuss the impact of social media marketing

Story and photos by BRITT BROOKS

A swipe, a like, a comment, a follow.

To get a look at marketing in the 21st century, go no further than your smartphone. Today you can look at any online platform and find a person, product, or brand that sparks your interest. But the businesses that perhaps utilize social media the most are those in the fashion industry.

Whether it’s celebrity-sponsored posts, live streams of runway shows, or notifications for product drops, fashion can be an immersive experience now more than ever. The elite fashion gods such as Gucci, Versace, Chanel and Balenciaga all have millions of followers on social media. But what about the startups?

Three up-and-comers in Salt Lake City’s fashion industry gave insight to their experiences with social media. The impact can be positive or negative depending on how active users are with the content presented to them.

Sydni Zaugg sat in a window seat at Salt Lake Coffee Break, her platinum blond bob stood out against head to toe black clothing and silver jewelry. Zaugg, 19, is a college student who attended the International Fashion Academy (IFA) in Paris in 2017. The program spanned three weeks and allowed her to attend Paris’ spring Fashion Week in early March.

Zaugg said she wouldn’t have even known about the opportunity had it not been for Instagram. After following IFA professor and trend specialist Agus Catteno on Instagram, Zaugg realized her wish to be educated about fashion in France was a possibility.

Zaugg direct messaged (DM’d) Catteno and asked questions about her job at IFA and  the opportunities for classes. Without her connection to Catteno, Zaugg wouldn’t have had a welcoming person to show her the ropes, and probably wouldn’t have gone to Paris for classes in the first place.

Parisian fashion influenced Zaugg’s personal style. And it serves as her template for advising others as she pursues a career as a stylist and photographer in Utah.

Social media give Zaugg a platform to share her availability for styling sessions and examples of her work such as dark, moody and romantic photoshoots with friends and models. But as with everything, it isn’t perfect. Zaugg mentioned the downside of pursuing likes and comments: a loss of creativity.

Avant garde clothing still graces the runways, but Zaugg has noticed brands moving toward more streamlined, minimalistic styles. This can be attributed to regular trend cycles. But Zaugg sees it as a reflection of the heavy use of social media marketing. Current fashion can be more about who you are, not what you wear. Big entertainment names like Kardashian and Hadid can be more influential than the brands themselves.

The integrity of the fashion industry can quickly fall victim to the whims of celebrities and influencers. Copycats are bad for any creative-based industry. To combat this ever-present sameness, Zaugg has a perfect mantra: “Clothes should give you confidence to express yourself how you want to, not how everyone else dresses.”

Someone curating new and wearable pieces for women is Madison Martellaro. A 21-year-old senior at the University of Utah, Martellaro has already started a company. In April 2017, she began working on her online clothing store, Fleur Fashion Boutique. She can be seen wearing multiple pieces from her boutique’s line including jeans, bomber jackets and everyday T shirts.

Martellaro came into the fashion industry alone, with virtually no connections. After months of research and hard work, she was able to start her business and advertise through social media to grow a following before the boutique launched on Nov. 9. She credits her online following of nearly 1,000 people to creating brand awareness before items were even available for purchase.

To get a good idea of what her customers actually want, Martellaro used polling features on social media. Polls and comments influenced the way the boutique website looks and functions. For example, followers wanted to know the models’ sizes and dimensions as well as see the clothing from multiple angles. These are two details about Fleur Fashion Boutique that came directly from future customers’ wish lists.

During her first photoshoot, Martellaro held a livestream. The feature on Instagram enabled her to connect even more with her future consumers. “I want to show people really what goes behind a business,” she said. In a world where new competition crops up every day, a behind-the-scenes connection with followers is priceless.

Martellaro takes a lot of pride in curating pieces that women of all sizes can wear and personalize. One of her biggest goals is to sell clothes that can be worn day to night, and look glamorous no matter the occasion.

Packaging is an important part of her brand’s final presentation and delivery. For a cohesive image, all clothing and accessories come wrapped in tissue paper with the greeting “Hello Beautiful” in bold font on the outside. Fleur Fashion Boutique encourages its recipients to take selfies with their deliveries, creating a wider community of people that talk about the products.

“That was the biggest thing for me,” Martellaro said, “making sure women felt empowered and special.”

Keeping a cohesive and unique image is one of the top priorities for Davis Hong. A polished and composed 24-year-old, Hong graduated from Salt Lake Community College with a design degree. Sitting in a wrap-around black coat of his own design, Hong said he likes to wear his own creations.

Recently rebranded under its new name, BYSHAO has been in the works for over two years, and is set to launch in 2018. Hong has made huge strides toward creating his ideal company and style.

Sustainable, ethically sourced materials are of utmost importance for BYSHAO. Only natural fiber fabrics like cotton and linen blends are used in the designs. To avoid creating more waste on our planet, Hong prefers working plant-to-piece with certified organic materials, and avoids polyester. Natural textiles and humane working conditions are the core of his passion for sustainable clothing, and it’s something he’s sticking to.

The pieces of BYSHAO are best described in Hong’s own words as minimalistic, gender-neutral and timeless. Specializing in overcoats and tops, BYSHAO is both modern and classic with structured silhouettes and neutral colors.

Participating at the 2017 Art Meets Fashion show in Salt Lake City, Hong’s brand was one of the five main shows. Events like this help secure a following that he hopes will subscribe to BYSHAO’s e-newsletter. Emails are more of a personal connection with consumers, directly informing them about lookbooks and future sale dates. A great way to foster a connection that leads to loyal customers is to start on platforms like Instagram and Twitter.

As Hong’s demographic isn’t necessarily in Salt Lake City, he finds it important to get to know his followers through social media. He mentioned his use of geo tags, event announcements, stories and live videos to view people from the other side of the planet. “You can basically be right there and see the people there as well,” Hong said.

Networking locally and internationally has furthered Hong’s knowledge and increased the presence of his brand. Social media form connections that wouldn’t otherwise be possible. He’s found photographers, models and hair and makeup professionals to work on photo shoots and runway shows.

The internet is a fantastic way for startup businesses to get their name into the hands of others. “Social media is very much an open portfolio,” Hong said. The ability to view others’ work passively before making real-life connections is something new to the world. This can acutely affect professional creatives, as a lot of their work can be judged from a 5-inch screen.

Without social media tools, Hong would have had a much harder time making local and international connections in the fashion industry. It’s unlikely that Martellaro would be the owner of a business she built from scratch at such a young age. And Zaugg never would have known about the opportunity to study fashion in Paris, or launch her career as a stylist.

Connecting with customers, mentors and possible collaborators — no matter where they are in the world — is perhaps one of the greatest online inventions of all.

Zaina Abujebarah

MY STORY:

MY BLOG:
I really wanted to write a piece that required putting myself into the community. By interviewing the owners of places I already visit at least once a week, I opened up the opportunity for those who may not know much about the vegan lifestyle to learn more about the things happening specifically in their own backyard. I found that the owners of Vertical Diner, Boltcutter, Monkeywrench and Mark of The Beastro were my best options, because they’re all located in downtown Salt Lake, which makes them more accessible and convenient to locate for those who are curious and because they’re easy to recognize.

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I took all of the information I gathered and spun them to fit a more educational approach. Veganism is a somewhat “taboo” subject, especially to those who already have formed opinions on it. I wanted my angle for this piece to be serious and informative while also addressing the fact that vegans aren’t missing out on delicious food, and eating plant-based foods doesn’t have to be scary or “gross.”

I was surprised by how open the business owners were to answering the questions I had, and how willing they were to share their opinions on animal liberation and the state of the vegan community. I had a lot of fun talking to them, learning more about them and sharing stories. I hope this excitement resonates with you, as well.

ABOUT ME:
My name is Zaina Abujebarah and I’m currently working on my bachelor’s degree at the University of Utah. I’m a declared communication major with my sights set on journalism. On top of my school work, I’m currently fulfilling an internship at SLUG Magazine, while also working as a barista at The Coffee Shop. When I’m not working or going to school, I love being a part of the local music scene and attending shows. I have a passion for poetry, veganism, photography and film.